Summary
Emirates Group is hiring a Manager, Loyalty Optimisation for Emirates Skywards in Dubai. The role develops strategies to improve programme economics and commercial performance, analyses loyalty trends and member behaviour, and leads initiatives across Earn, Reward and Cash+Miles propositions. The manager will present KPIs and recommendations and collaborate with Finance, Commercial, Revenue Management, Data and Technology teams. Applicants need a relevant degree and 10+ years of related commercial, loyalty, analytics or revenue management experience, including leadership and financial modelling. The posting mentions an attractive tax-free salary and travel, leave, healthcare, transport and insurance benefits but gives no salary amount.
The posting
As published on theemiratesgroup.com. Pulled from the employer's site and shown as they wrote it.
Job Purpose
As one of the world's leading airline loyalty programmes, Emirates Skywards connects millions of members with rewarding travel and lifestyle experiences across a global network of airline and non-airline partners. As the programme continues to evolve, we are seeking an experienced commercial and analytical leader to deepen loyalty intelligence, enhance programme performance and support sustainable growth.
This is an exciting opportunity to help shape the future of Emirates Skywards by leveraging data, programme economics and industry insights to optimise member value and commercial outcomes. Working closely with senior stakeholders across Skywards, Commercial, Finance, Revenue Management, Data and Technology functions, you will contribute to strategic decision-making and help maximise the effectiveness of the Skywards Miles currency.
As Manager Loyalty Optimisation, you will be responsible for developing and executing optimisation strategies across programme mix, top & bottom line performance and related airline propositions. You will translate complex data and loyalty levers into actionable recommendations that drive programme growth, member engagement and long-term commercial value.
In this role, you will:
- Develop and execute strategies to optimise programme economics and commercial performance of Emirates Skywards.
- Assess loyalty trends, competitive benchmarks and commercial performance drivers to identify optimisation opportunities.
- Partner with Finance and loyalty specialists to enhance transparency and understanding of programme contributions and performance.
- Analyse underlying commercial and behavioural drivers, providing recommendations to improve programme outcomes.
- Lead optimisation initiatives across Earn, Reward and Cash+Miles propositions spanning Emirates, flydubai and partner ecosystems.
- Drive and assess initiatives related to reward demand, including any related policies, fees or rules.
- Develop and present executive-level KPIs, insights, recommendations and performance updates to support collaborative strategic decision-making.
- Leverage advanced analytics, forecasting and emerging technologies to identify opportunities for continuous improvement.
- Lead cross-functional initiatives and collaborate with stakeholders to implement agreed programme enhancements.
Qualification
To be considered for this role, you must meet the below requirements:
Qualification:
- Degree or Honours (12+3 or equivalent).
- Degree in Economics, Finance, Business Administration, Aviation Management, Statistics or a related discipline.
Experience:
- 10+ years' experience in loyalty, commercial strategy, revenue management, pricing, analytics, partnerships or related commercial performance functions.
- Experience translating complex data and commercial insights into recommendations for senior management.
- Experience developing and applying financial models, forecasts and business performance frameworks.
- Experience leading cross-functional initiatives involving multiple stakeholder groups.
- Experience collaborating with senior stakeholders and driving commercial decision-making.
- Leadership experience managing teams and delivering business outcomes in complex environments.
Knowledge & Skills:
- Loyalty programme economics and commercial performance management.
- Financial modelling, forecasting and business case development.
- KPI development, performance measurement and executive reporting.
- Advanced analytical and problem-solving capability.
- Commercial acumen and strategic thinking.
- Stakeholder management and influencing skills.
- Project leadership and change management.
- Ability to interpret complex datasets and translate insights into business actions.
- Strong written and verbal communication skills.
- Data analysis, performance reporting and decision support.
Preferred:
- Experience within airline loyalty, loyalty programme economics or airline commercial environments.
- Experience delivering large-scale commercial transformation initiatives.
- Knowledge of airline revenue management and loyalty programme commercial drivers.
- Experience with SQL, Python, BI tools, forecasting, scenario modelling or AI-enabled analytics.
- MBA, professional finance qualification or advanced analytics certification.
At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team.
Salary & benefits
Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also offers an excellent leave and healthcare package. That's in addition to transport benefits, life insurance and much more. Discover what it's like to live and work in our fast-paced, cosmopolitan home city of Dubai and build a rewarding career with Emirates.