Marketing Executive

The Marketing Executive will work closely with internal and external stakeholders to support the development and execution of marketing strategies that strengthen brand awareness, generate qualified leads, and support enrolment growth. This position will contribute to digital marketing, content creation, events, communications, campaign management, and performance tracking while ensuring that all marketing activities are aligned with the organization’s culture, values, and business objectives.

Job Description

Marketing and Campaign Management

• Support the planning, development, and execution of integrated marketing campaigns across digital and offline channels

• Coordinate marketing activities that support lead generation, student enrolment, customer engagement, and brand growth

• Work with internal teams and external partners to ensure campaigns are delivered on time and within approved budgets

• Assist with the development of annual and monthly marketing plans, campaign calendars, and promotional activities

• Monitor campaign performance and provide regular updates, reports, and recommendations for improvement

• Maintain accurate records of marketing activities, leads, campaign results, and marketing materials

• Support remarketing and lead nurturing campaigns to improve engagement and conversions

• Ensure that all marketing communications are accurate, timely, consistent, and aligned with brand guidelines

Digital Marketing and Content

• Manage and update website content to ensure that information is accurate, relevant, and up to date

• Support the management of social media channels, including content planning, scheduling, publishing, and community engagement

• Create and coordinate engaging marketing content, including copy, newsletters, email campaigns, brochures, presentations, videos, and digital assets

• Coordinate with internal stakeholders to collect stories, updates, testimonials, photographs, and other content that supports marketing objectives

• Assist with search engine optimization, online advertising, email marketing, and other digital marketing initiatives

• Monitor website, social media, and email marketing performance using relevant analytics and reporting tools

• Maintain marketing databases, contact lists, email templates, and digital content libraries

• Ensure all published content follows applicable copyright, privacy, advertising, and brand requirements

Events and Brand Communications

• Plan and support open houses, school functions, exhibitions, community activities, parent events, and other marketing events

• Coordinate event logistics, promotional materials, invitations, registrations, vendors, and post-event communications

• Support public relations, media requests, partnerships, and other brand-building opportunities

• Develop and maintain marketing collateral, including flyers, banners, brochures, signage, presentations, and promotional materials

• Work with internal teams to ensure consistent brand messaging across all communications and customer touchpoints

• Build positive relationships with families, partners, agents, vendors, media contacts, and other stakeholders

• Attend events that may be held outside of regular working hours as required

• Provide professional and responsive service to internal and external stakeholders

Administrative Duties

• Coordinate marketing invoices, purchase orders, vendor documentation, and budget tracking

• Maintain organized records of marketing materials, supplier information, contracts, and campaign documentation

• Research market trends, competitor activities, customer insights, and new marketing opportunities

• Support the preparation of presentations, reports, meeting materials, and marketing updates

• Ensure marketing requests are prioritized, tracked, and completed within agreed timelines

• Maintain knowledge of relevant marketing platforms, tools, and industry developments through ongoing professional development

• Perform other duties as assigned

Qualifications

• Bachelor’s degree or diploma in marketing, communications, business administration, public relations, or a related field

• At least 2 to 3 years of related experience in marketing, digital marketing, communications, or business development

• Experience in education, childcare, family services, hospitality, retail, or another customer-focused industry is preferred

• Experience managing social media, email marketing, website content, marketing campaigns, and events

• Working knowledge of digital marketing platforms, content management systems, customer relationship management systems, and analytics tools

• Strong written and verbal communication skills

• Excellent copywriting, proofreading, editing, and presentation skills

• Strong project management, organizational, and time management skills

• Creative, proactive, detail-oriented, and results-oriented with a hands-on approach

• Ability to manage multiple priorities and meet deadlines in a fast-paced work environment

• Possess a collaborative attitude and work effectively with cross-functional teams

• Ability to analyze marketing data and use insights to improve campaigns and customer engagement

• Professional working proficiency in English; additional language skills are an advantage