Summary
Abdul Latif Jameel is hiring a Marketing Specialist for AutoHub in Jeddah. The role covers annual marketing planning, brand positioning, integrated campaigns, website and social media management, demand generation, partnerships, and performance reporting across AutoHub’s national network. Candidates should have 2–3 years of relevant marketing experience and a bachelor’s degree in marketing, communications, business administration, or a related field. Strong Arabic and English communication skills are required; relevant professional certifications are preferred.
The posting
As published on alj.com. Pulled from the employer's site and shown as they wrote it.
Responsibilities
- Develop and deliver the annual marketing plan aligned with AutoHub's strategy and commercial priorities.
- Own brand positioning and integrated campaigns across collision repair, maintenance, car care, customization, vehicle conversion and EV services.
- Manage the marketing budget, agencies, suppliers and campaign performance across AutoHub's national network.
- Manage and continuously improve AutoHub’s website, ensuring its content, services and customer experience remain accurate, engaging and aligned with business and brand objectives.
- Manage AutoHub’s social media channels, including content planning, publishing, community engagement and performance improvement, in line with brand and business objectives.
- Support demand generation, partnership activation and corporate reputation through measurable marketing initiatives.
- Work closely with Operations, Customer Experience, Digital, Finance, Procurement, Legal and ALJ Enterprises functions.
- Coordinate with OEMs, insurers, technology partners, agencies, influencers, media and event suppliers.
- Coordinate with sister companies at ALJ Motors, ALJUF and ALJCO.
- Prepare clear briefs, presentations, announcements and performance reports for senior management and external partners.
- Ensure advertised offers and service claims are accurate, approved and operationally achievable.
- Use AI technologies in content generation (Copy, Images and Videos)
- Identify customer, market and automotive trends and convert them into relevant campaigns and propositions.
- Develop new approaches to content, lead generation, partnership marketing and local center activation.
- Use customer, digital and campaign data to improve targeting, creative effectiveness and return on investment.
- Continuously improve marketing processes, agency governance and performance reporting.
Qualifications & Requirements:
- Marketing strategy, brand management, integrated campaigns, digital marketing, content, PR, events, partnerships, agency management, budgeting and performance analytics.
- Bachelor's degree in Marketing, Communications, Business Administration or a related field.
- Professional certification in digital marketing, brand management, project management or marketing analytics is preferred.
- 2-3 years of relevant marketing experience. Automotive, retail, services, hospitality or another multi-location consumer business is preferred.
- Digital fluency. Strong Arabic and English communication; strategic planning; campaign and project management; commercial thinking; digital marketing and analytics; creative judgment; presentation; negotiation; stakeholder, agency and budget management; advanced AI Generative Tools and Microsoft Office skills.