Summary
Justlife is hiring a hands-on Performance Team Lead for its Dubai-based role, managing acquisition across UAE and KSA markets and several service verticals. The role involves running paid campaigns, allocating budgets against CAC and payback targets, building creative tests, and validating tracking data against bookings. The lead will develop Performance Executives and work with Business Development, CRM, Product, and category teams. Applicants should have substantial performance marketing experience, recent hands-on ad account work, strong measurement and reporting skills, and experience managing or mentoring media buyers.
The posting
As published on justlife.com. Pulled from the employer's site and shown as they wrote it.
Performance Team Lead
Marketing • United Arab Emirates • Justlife
Every booking on Justlife starts with someone deciding to try us for the first time. Right now we buy a lot of those first visits across Meta, Google, TikTok, and Snap, in two markets and across verticals as different as home cleaning, salon & spa, and healthcare at home. Each one has its own economics, and nobody is looking at them that closely.
This is a hands-on operator role that is also a people-leadership role, not a strategy-only or agency-management role. You’ll still be in the ad accounts, and you’ll lead a team of Performance Executives, each owning a vertical end to end. Your north-star outcome is new-customer CAC: bringing blended CAC down 10–20% from today’s baseline at flat or higher volume, with payback and repeat rate as the proof that the customers you bought were worth buying.
You’ll love this role if you…
- Still enjoy building campaigns yourself, and get equal satisfaction from making two or three specialists better at it
- Distrust platform-reported ROAS until you’ve checked it against actual bookings
- Think in CAC, payback, and 90-day repeat rate, and can hold all three in your head when you move budget
- Run tests every week, write down what you learned, and are comfortable concluding that your own idea didn’t work
- Want to own where the money goes across channels, verticals, and two markets, rather than execute someone else’s plan
What you’ll own
- Drive new-customer CAC down at flat or higher volume, by market and by vertical, with a clear CAC ceiling per channel
- Budget allocation: build and run a model that reallocates weekly on marginal CAC and payback, not on last month’s averages
- Day-to-day paid campaigns across Meta, Google, TikTok, Snap, and Apple Search Ads, including app install and in-app event campaigns
- Scale KSA new customers to target at or under the KSA CAC ceiling, while keeping UAE efficient
- A creative testing system: a steady monthly flow of new concepts, with win rate tracked and briefs that specialists can write from
- Measurement you trust: Meta CAPI, server-side GTM, GA4 and MMP data validated against backend bookings, plus at least one proper incrementality test (geo holdout or conversion lift) on a major channel, with budget decisions that follow the result
- Your team: develop Performance Executives so each owns a vertical end to end and can present its performance alone
- Cross-functional work with Business Development on growth targets, and with CRM, Product, and the category teams on acquisition quality and supply constraints
What tells us you’re the one
- You’ve measurably reduced CAC or scaled new customers at a fixed CAC target. Tell us the budget you owned, the target, and the number that moved.
- You can explain the chain from a budget decision to a business result, and you’ve done it in front of finance or leadership without jargon
- You have 5+ years in performance marketing, including 2+ years owning a substantial monthly budget across Meta and Google, though results matter more than years
- You’ve been hands-on in ad accounts in the last two years, in-house at a consumer app or marketplace where the goal was new customers at a CAC target, not leads or ROAS alone
- You control your own tracking (CAPI, server-side GTM, GA4 or AppsFlyer/Adjust) and validate conversions against backend data, because our decisions are only as good as our measurement
- You build your own reports in SQL or advanced Excel and can work through CAC, payback, and blended versus marginal spend on the spot
- You test with a written hypothesis, a clean design, and a decision attached to every result
- You’ve managed or formally mentored two or more media buyers, and you name their contributions when you talk about results
- GCC experience (UAE or KSA), Arabic creative, Ramadan seasonality, or home services and on-demand categories are a plus, not a requirement
Why Justlife
We helped digitalize the home services industry in the UAE in 2015. Today we run the leading super app for home services in the GCC — 15 million bookings completed across 10+ cities, 6K+ service professionals, 200+ full-time team members across different locations.
We promise our customers stellar service, our partners a fair and valuable relationship, our professionals a better life, and our employees a place to be the best version of themselves. That is not a slogan. It is the bar.
Join the tribe and let's become #everydaybetter, together.