Product & Growth Manager

About Rasan

• Our journey began in 2016 when we realized the burning needs of KSA’s insurance sector. To fulfil the unmet needs in the market, we had to disrupt legacy approaches with technology needed for a digital age. Today, we are market leaders, committed to improving digital experiences for thousands of people and businesses every single day.

Job Summary

• We are looking for a Product & Growth Manager to help build, launch, and scale digital insurance products in Saudi Arabia, The role sits at the intersection of product management, growth, and insurance, with a particular focus on Marine Insurance and Protection & Savings, The successful candidate will be responsible for identifying customer and market problems, translating them into compelling digital insurance propositions, working closely with insurers and underwriting teams to design and price products, and driving measurable customer acquisition and conversion. This is a hands-on, pre-PMF-to-growth role. We are looking for someone who has demonstrated the ability to take a product that is not performing, use customer and data insights to diagnose why, change the proposition or go-to-market approach, and turn it into a scalable product. The role will also develop partnership-led distribution, including opportunities with logistics companies, freight forwarders, banks, employers, and other relevant ecosystem partners.

Job Objectives

• Build and improve digital insurance products across Marine and Protection & Savings, from customer discovery and proposition design through launch, iteration, and scale.

• Identify and solve product-market fit challenges by using customer research, funnel data, cohort analysis, and commercial insights to diagnose underperformance and redirect products where required.

• Drive measurable growth across acquisition, activation, conversion, retention, and revenue, with clear ownership of relevant funnel metrics and commercial outcomes.

• Develop scalable digital distribution channels, particularly through aggregators, partnerships, embedded insurance, and B2B/SME channels.

• Build and manage insurer relationships to ensure competitive product design, pricing, underwriting processes, integrations, and customer journeys.

• Develop Marine Insurance growth opportunities among SMEs, importers, logistics businesses, and freight-forwarding ecosystems.

• Grow Protection & Savings propositions including life, family takaful, savings products, and bancassurance through digital and partnership-led channels.

• Ensure products and customer journeys are developed in accordance with Saudi Insurance Authority requirements and applicable regulatory standards.

• Establish a culture of data-driven product decision-making, independently accessing and interpreting performance data to identify opportunities and make informed product decisions.

Product Strategy, Discovery & Product-Market Fit

• Own the end-to-end product lifecycle, from identifying customer problems and defining propositions through launch, optimization, and scale.

• Conduct direct customer discovery through interviews, user research, surveys, and other qualitative methods.

• Develop a deep understanding of how SMEs, importers, and B2B customers purchase Marine Insurance, including their needs around cargo and hull coverage.

• Identify friction points across the customer journey and translate insights into product and UX improvements.

• Analyze underperforming products and determine whether the issue is related to proposition, pricing, distribution, customer segment, positioning, or customer experience.

• Lead product pivots and iterations when products are not achieving expected market traction.

• Define product requirements, customer journeys, value propositions, and go-to-market hypotheses.

• Work closely with technology and design teams to translate product requirements into scalable digital experiences.

• Build and maintain product roadmaps aligned with commercial and customer objectives.

Growth, Analytics & Commercial Performance

• Own and continuously improve the digital insurance growth funnel, including acquisition, activation, quote generation, conversion, retention, and revenue.

• Monitor and analyze conversion rates, funnel performance, cohorts, CAC, LTV, average premium, and other relevant commercial metrics.

• Independently pull, analyze, and interpret data to identify growth opportunities without relying entirely on dedicated analysts.

• Develop and test hypotheses to improve conversion, customer acquisition efficiency, and customer lifetime value.

• Run structured experiments across pricing, product propositions, customer journeys, messaging, and distribution channels.

• Identify high-value customer segments and develop targeted acquisition and retention strategies.

• Work with marketing and commercial teams to translate product insights into measurable growth initiatives.

• Establish dashboards and reporting mechanisms that provide clear visibility into product and growth performance.

Insurance Partnerships & Digital Distribution

• Build and manage relationships with insurers, brokers, banks, and strategic distribution partners.

• Work directly with insurer products, underwriting, pricing, operations, and technology teams to develop and improve insurance products.

• Lead discussions around product design, coverage, pricing, underwriting rules, service levels, and digital integration.

• Develop partnership-led distribution opportunities with: Logistics companies, Freight forwarders, Importers and SME ecosystems, Banks and bancassurance partners, Employers and employee ecosystems and Other relevant digital platforms

• Identify opportunities to embed insurance into third-party customer journeys and platforms.

• Develop business cases and commercial models for new partnerships.

• Coordinate internal and external stakeholders to take partnership opportunities from concept through launch and scale.

• Ensure distribution partnerships deliver measurable acquisition, conversion, revenue, and customer-value outcomes.

Marine & Protection/Savings Product Growth

Marine Insurance

• Develop and scale digital Marine Insurance propositions covering areas such as cargo and hull.

• Understand the insurance purchasing journey of SMEs, importers, logistics companies, and freight-forwarding customers.

• Identify opportunities to simplify quotation, underwriting, policy issuance, claims, and servicing journeys.

• Work with insurers to develop appropriate products, pricing, underwriting rules, and digital integration.

• Build B2B/SME go-to-market strategies and partnership channels for Marine Insurance.

Protection & Savings

• Support the development and growth of life, family takaful, protection, savings, and bancassurance propositions.

• Identify customer segments, needs, and distribution opportunities for protection and savings products.

• Work with banks, insurers, and other partners to develop digitally enabled distribution models.

• Optimize customer journeys to improve product understanding, conversion, and persistency.

• Identify opportunities to bundle, cross-sell, or embed protection and savings products within broader customer ecosystems

Educational Qualification

• Bachelor’s degree in business administration or a related filed

Licenses & Certifications

• N/A

Previous Work Experience

• 7+ years of combined experience across product management/growth and insurance.

• Experience at an insurer, broker, bank (bancassurance), or Insurtech in KSA or the GCC.

• Background in partnership-led growth.

• Pre-PMF experience.

• Developing or executing B2B/SME go-to-market strategies.

• Working directly with insurer product, underwriting, pricing, operations, and/or technology teams to develop, launch, or optimize insurance products.

• Experience operating in a regulated insurance environment, preferably with exposure to the Saudi Insurance Authority regulatory framework.

Skills and Abilities

• Ability to translate customer and market problems into clear product propositions, requirements, roadmaps, and priorities.

• Strong understanding of acquisition, activation, conversion, retention, revenue, and other growth metrics.

• Comfortable independently working with funnel metrics, cohort analysis, conversion rates, CAC, LTV, and other product/commercial performance indicators.

• Understanding of insurance propositions, pricing, underwriting, distribution, and customer journeys.

• Native Arabic speaker with fluent English communication skills (written and verbal).

• Excellent organizational, planning, documentation, and execution skills.