Summary
Dafater is hiring a Sales Development Representative in Riyadh to generate qualified sales opportunities and maintain a steady sales pipeline. The role involves building targeted lead lists, conducting calls and email outreach, qualifying prospects using BANT or an equivalent framework, documenting opportunities in a CRM, and handing them over to Account Executives. The representative may also deliver introductory product demonstrations and is expected to meet outreach and conversion KPIs. Applicants should have a diploma or bachelor’s degree in a related field, strong Arabic communication skills, and experience with CRM systems; English is a plus.
The posting
As published on dafater.sa. Pulled from the employer's site and shown as they wrote it.
Engage prospects. Qualify leads. Fuel revenue growth.
Job Summary
The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and consistently feeding the sales pipeline. This role focuses on structured outreach to target segments, identifying customer needs, and qualifying prospects before handing them over to the Account Executives (AEs) for closing.
The SDR plays a critical role in ensuring a continuous flow of opportunities and supporting the company’s revenue growth objectives.
Key Responsibilities
- Conduct prospecting activities and build targeted lead lists based on defined Ideal Customer Profile (ICP).
- Perform cold outreach activities including calls and structured email campaigns to meet daily and weekly activity targets.
- Qualify leads using frameworks such as BANT (or equivalent) and ensure completeness of opportunity data.
- Convert qualified leads into sales opportunities and handover to Account Executives (AEs) with proper CRM documentation.
- Maintain consistent and professional follow-up sequences across multiple touchpoints.
- Deliver introductory product demos (Intro Demo) when required, clearly articulating the product’s core value proposition.
- Achieve and maintain performance KPIs including; Number of outreach activities, Number of qualified opportunities, and Conversion rates.
Qualifications
- Diploma or Bachelor’s degree in Business Administration, Marketing, Management Information Systems, or a related field.
- Ability to perform 40–60 daily outreach activities (calls + emails).
- Hands-on experience with CRM systems (preferably Heros CRM or similar).
- Strong verbal and written communication skills in Arabic; English is a plus.
- Excellent active listening skills with the ability to identify customer pain points and articulate clear value propositions.
- Strong time management and prioritization skills in a fast-paced, multi-tasking environment.
- Basic understanding of B2B Software / SaaS environments is highly preferred.
Why Join Dafater?
- Be part of a fast-growing SaaS company shaping the future of business management solutions.
- Work in a dynamic and performance-driven environment with clear career growth paths.
- Gain hands-on exposure to modern sales methodologies and CRM systems.
- Collaborate with a professional and supportive team focused on results and continuous improvement.
- Competitive compensation and an opportunity to directly impact company growth.
If you are passionate about sales, enjoy building relationships, and thrive in a target-driven environment, we would love to hear from you.
Apply now and be part of Dafater’s growth journey.
Dafater is an equal opportunity employer. We are committed to creating an inclusive environment for all employees. All qualified applicants will be considered without regard to gender, nationality, religion, age, disability, or any other protected status.