Summary
Delivery Hero is hiring a Senior CRM Marketing Specialist for talabat in Dubai, as part of its regional Performance Marketing team. The role involves planning and implementing country-level CRM campaigns, coordinating launches, managing campaign budgets, and monitoring performance to recommend optimizations. Candidates should have a bachelor’s degree in marketing or equivalent, at least two years of relevant experience, strong Excel skills, and fluency in written and spoken English; Arabic is a plus. Experience with Braze or similar campaign management tools is an advantage.
The posting
As published on deliveryhero.com. Pulled from the employer's site and shown as they wrote it.
About the opportunity
WHAT’S ON YOUR PLATE?
Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. As a Sr. Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done. This role will be part of our regional Performance Marketing team looking after all talabat markets.
- Ideation of CRM campaigns around the customer lifecycle to meet business needs
- Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
- Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
- Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
- Creating visibility for local marketing teams on performance and cost evolution
- Formulation of data backed hypotheses to optimize ROI from existing flows
What you need to be successful
WHAT DID WE ORDER?
Bachelor's degree in marketing or equivalent, with a strong data focus.
Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
Excellent excel skills.
Experience in working with CRM and campaign management tools like Braze or similar is a plus.
Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
Good time management skills.
Fluency in written and spoken English. Arabic fluency is a plus
Good interpersonal, communication and presentation skills
Proactive, responsible, attention to detail and a good team player
Who we are
Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.