Summary
Fanatics Momentum is building a UAE-based regulated commercial gaming business licensed by the GCGRA. The Senior Director, Product, Customer Platform will set platform strategy and lead the UAE product team across shared customer capabilities, including identity, KYC, payments, CRM, loyalty and personalization. The role partners with Technology, Compliance, Operations, Data and Marketing to improve customer journeys and coordinate capabilities across product lines. The posting asks for 12+ years of product experience and significant leadership experience in complex consumer platforms.
The posting
As published on fanmo.com. Pulled from the employer's site and shown as they wrote it.
About Fanatics Momentum
Fanatics Momentum is building the UAE's leading regulated commercial gaming operator. Licensed by the General Commercial Gaming Regulatory Authority (GCGRA), we operate across lottery, iGaming, sportsbook, and digital content, combining Momentum's regional foundation with Fanatics' global product, technology, and scale. The business is ambitious, well-resourced, and moving fast. If you want to help build a category-defining operator in one of the world's most exciting regulated gaming markets, this is the right time to join.
Senior Director Product, Customer Platform
Overview
We're building a new UAE-based business spanning Sportsbook, Lottery and a broader Fan Ecosystem, backed by Fanatics and Momentum. As Senior Director - Customer Platform, you’ll own the shared customer capabilities that connect those experiences into one relationship. Your challenge: How do we make it simple, trusted and valuable for customers to join, transact, engage and move across the FanMo ecosystem?
This is a seat at the table. You’ll define the platform strategy, build the team and partner across Technology, Compliance, Operations, Data and Product to shape the customer experience and scale the business regionally and internationally. Customer Platform is a first-class product domain, not a support function.
The ideal candidate is a builder and systems thinker who can simplify complex customer, technical and regulatory problems while balancing immediate vertical needs with the long-term platform and building the team and product model as the business takes shape.
Responsibilities
What you’ll own:
- Customer Platform strategy and roadmap
- Product team leadership across the UAE Platform organization
- Identity, registration, account and KYC
- Wallet, deposits, withdrawals and payments
- CRM, lifecycle and customer decisioning
- Loyalty, rewards and personalization
- Shared customer preferences and consent
- Cross-product journeys across Sportsbook, Casino, Lottery and Fan Ecosystem
- Prioritization of shared capabilities across competing vertical needs
- Build / partner / reuse decisions
The key is clear ownership:
- Vertical teams own their propositions and customer outcomes
- Customer Platform owns the reusable capabilities that enable them
- You’ll need to balance speed for individual verticals with building capabilities once, properly, for the whole business
- You’ll partner closely across Product, Technology and Architecture, Compliance and Responsible Gaming, Operations, Payments and Fraud, Data and Analytics, and Marketing and CRM to deliver a connected customer experience across the FanMo ecosystem.
Within 12 months, you will have:
- Established a clear Customer Platform strategy
- Built a strong UAE Product team
- Improved registration, verification and payment journeys
- Created shared CRM, loyalty and personalization capabilities
- Reduced duplication across verticals
- Enabled more connected cross-product customer journeys
- Established clear platform metrics and investment priorities
- Built strong Product, Technology and Compliance partnerships
Required Qualifications
- 12+ years of Product experience, with significant leadership responsibility across complex consumer platforms
- Relevant backgrounds could include fintech, banking, wallets, payments, marketplaces, super-apps, gaming, telecom or other regulated B2C products.
- Experience owning multiple connected platform domains and setting strategy across shared customer capabilities.
- Experience building and leading Product teams in complex, fast-moving environments.
- Experience setting multi-year strategy and prioritising significant investment across product domains.
- Experience working cross-functionally across Product, Engineering, Operations and Compliance.
- Experience balancing customer conversion with trust, risk and regulatory requirements.
- Experience influencing multiple product lines with competing priorities and needs.
- Experience building or materially transforming products, not just maintaining them.
- Strong product craft across product strategy, platform thinking, customer journeys, experimentation, data, commercial judgement and organisational leadership.
- Technical fluency to make strong platform trade-offs without trying to be the architect.
- Experience leveraging AI to improve team effectiveness and identify opportunities to improve customer decisioning, service and personalisation.
Preferred Qualifications
- Experience in multiple areas across: UAE or GCC, digital identity or KYC, wallets and payments, CRM or loyalty platforms, regulated gaming, marketplace or ecosystem products and experience building a platform used by multiple product verticals
If you possess some of these qualifications but not all of them, we still encourage you to apply!
At Fanatics Momentum, we’re proud to be a fair, transparent, and inclusive employer. We value diversity, collaboration, and innovation, and we’re committed to creating an environment where every team member can thrive. If you’re ready to grow your career and help us build Momentum, we’d love to hear from you.