Summary
University Hospital Sharjah is seeking a Senior Marketing Executive to develop and manage marketing plans that promote the hospital and its services. The role includes improving external communications, building corporate and community relationships, increasing patient volumes, and marketing new physicians to referral sources. The executive will lead market research, coordinate sponsorships and events, and manage the department budget and staff. At least 5 years of marketing experience in healthcare or a related field is required.
The posting
As published on uhs.ae. Pulled from the employer's site and shown as they wrote it.
Position Summary
• Marketing executives are involved in developing marketing campaigns to promote the hospital services. The role includes planning, advertising, public relations, organizing events, product development, distribution, sponsorship and research
Summary of Main Duties
- To formulate, implement and manage the marketing strategic plan for University Hospital Sharjah.
- Assist the CEO and Board of Directors in the development and implementation of our Strategic Plan considering marketing opportunities and innovative strategies to continuously improve our leadership position.
- Ensure that our communications and relationships with all external media channels is continuously improved to present University Hospital Sharjah as the market leader and as the preferred healthcare resource in the UAE.
- Continuously pursue new media channels to improve our market penetration to targeted customers.
- Enhance our corporate relationships to increase revenue with all of our existing corporate accounts.
- Seek out community sponsorship opportunities to promote its position
- as the market healthcare leader.
- Develop actions to increase patient volumes to our key primary care hospital entry points including the Emergency Department, Pediatrician and OB/Gyn.
Responsibilities
- Assist the Director of Clinic Operations in marketing our new physicians to all appropriate community physicians and other referral sources.
- Lead and implement market research projects as deemed appropriate.
- Manage the departmental budget to ensure costs are controlled and revenue continuously improved to meet our annual budget goals.
- Acts as a resource or consultant to committees/departments assisting them to fulfill their role(s) in marketing.
- Maintains efficient cost effective management of marketing department and staff.
- Performs other applicable tasks and duties assigned by the CEO within the realm of the employee’s knowledge, skills and abilities.
- Leads and coordinates the Organization of Sponsorship and/or participation of the hospital in conferences eg: Arab Health, seminars and any other Marketing events with the approval of the C.E.O
- Willing to take on additional tasks
- Accepts assignments delegated by the CEO
Position Requirements/Qualifications
- A minimum 5 years of marketing experience in healthcare or related field is required.