Senior Specialist, Omni-Channel Marketing (Wholesale)

Senior Specialist Omni Channel Marketing WHS EMC

Area: EMC

Department: Brand Marketing

Direct Reporting Line: Manager Omni Channel Marketing WHS

Subsidiary/country: UAE

Location: Riyadh, Saudi Arabia

GSMS Grade: P1

Number of Personnel Managed: NA

Purpose & Overall Relevance for the Organization:

Lead the development, execution, and optimization of omni-channel Marketing & Activation within the wholesale channel. Building plans that drive strong business growth and elevate Brand KPIs. Partner closely with Key Accounts Sales teams and strategic retail/fashion partners to deliver best-in-class brand experience and maximize sell-through across channels.

Key Responsibilities:

• Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments.
• Ensure the global guidelines delivers against the accounts omni-channel marketing requirements.
• Create a plan for additional country or account specific omni channel marketing needs.
• Supervise and support specialist omni channel in account management and account marketing plan.
• Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments
• Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
• Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team.
• Create bespoke moments for relevant partners based on their category focus.

Omni-Channel WHS Planning & Execution

•  Forecast and manage budgets based on the seasonal calendar, strategy, and order book.
•  Oversee sell-out support budgets, ensuring cross-functional alignment with Sales, Finance, and line manager.
•  Ensure on-budget delivery and compliance with internal audit requirements.
•  Drive best-in-class space management and omni-channel executions.
•  Support vendor, supplier, and agency sourcing and training with Omni Planning & Execution.
•  Provide feedback on global toolkits to enhance WHS execution standards.
•  Support development and rollout of consumer activations across CRM, DPC, social, and partner channels.
•  Coordinate Back-to-Trade deliverables with DTC teams (training, reporting, implementation).
•  Contribute to promotional and traffic-driving initiatives to maximize conversion at retail.
•  Communicate localized go-to-market strategy during sell-in and ensure excellence in sell-out execution.
•  Support seasonal sell-in presentations and showroom launches with MOPS, OMNI, and CTC.

Training & Reporting

• Prepare reports on the implementation of all omni channel initiatives.
• Provide detailed budget reporting across omni channel executions.
• Deliver training to the Back to Trade Field team and partner store teams.
• Maintain ongoing alignment with the Omni-Channel Manager to ensure seamless account activation.

Key Relationships:

• External key account partner leads
• EMC Channel leads, sales managers, and their teams
• EMC Omni Planning and Execution Team
• EMC CTC, Brand Comms, Digital & MOPS
• EMC Finance team
• EM Hub omni channel team
• Market Omni-Channel agencies and vendors

Knowledge, Skills, and Abilities:

• Marketing and sales knowledge/experience across sport and fashion/lifestyle
• Strong collaboration ability
• Experience in Key Account Management & Negotiation skills
• Retail expertise
• Visual Awareness
• Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
• Proven track record in trade marketing, brand marketing, account management
• Excellent presentation skills
• IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
• Over 4-5 years of retail, sales and/or marketing experience
• Fluent in English
• Proficiency in Arabic / English is a plus.