Summary
MINIMALIST is a Dubai-based brand founded in 2016 that designs and manufactures watches, jewelry, handbags, perfumes, and leather goods. The Social Media Manager will lead social media planning and delivery, develop multi-channel strategies and campaigns, create and organize content, and measure and optimize performance. The role also includes writing social media copy and email blasts, managing email campaigns, and conducting market and competitor research. The position is based at the company’s Dubai headquarters and requires 5–7 years of relevant managerial experience; the employer offers a UAE visa and permits.
The posting
As published on minimalist.ae. Pulled from the employer's site and shown as they wrote it.
About Us
Minimalist.ae is a local brand founded in 2016 in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods designed to enhance personal style. With four stores now open in the UAE, we focus on simple yet sophisticated designs, with specifically our Arabic numeral watches being known for their timeless appeal. Minimalist believes in simplicity and uses only the finest materials to produce beautiful and durable items, combining elegant design with excellent quality.
The Role
As Social Media Manager (SMM) you will be handling the complete social media delivery and presence of the Minimalist. You will be responsible for both strategic and operational goals ranging from ideation to conceptualization and eventually implementation. This position is based at our headquarters in Dubai.
Responsibilities:
Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
Implement, measure, and optimize Social Media strategy & campaigns
Independently translate design concepts and ideas into appropriate content.
Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
Copywrite social media content and eMail blasts.
Plan, send, measure, and optimize eMail blasts.
Competitor, market, and industry research to recognize best practices, new trends, and channels.
As an ideal candidate, you will have:
At least 5, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
Understanding of Emirati culture and personality;
Hands-on experience with Instagram, Facebook, Snapchat, and others;
Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
Ideally, experience with graphic design software (Adobe Suite);
Ideally a Bachelor’s degree in a relevant field;
Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.
What we offer:
Competitive salary with performance-based incentives;
UAE visa and permits;
Health insurance;
Annual flight ticket allowances
Growth and long-term development opportunities;
Long-term perspective in a rapidly expanding, future-oriented organization;
An engaging and challenging work environment with a motivated & professional team of specialists.