Summary
Landmark Group is hiring a Social Media Marketing Manager for HomeBox in the United Arab Emirates. The role leads social strategy, platform-specific content planning, creative production and community management across channels including Instagram, TikTok, Facebook and YouTube. It also owns creator and influencer strategy, agency relationships, campaign budgets and performance optimization. Candidates should have 5–7 years of experience in social media, content or digital marketing, including social-first content, influencer marketing, agency management and content production.
The posting
As published on landmarkgroup.com. Pulled from the employer's site and shown as they wrote it.
Social Strategy & Content
Develop and own the social media strategy aligned with brand and commercial priorities.
Define the role of each platform and develop content suited to its audience, formats and behavior.
Build and manage the social content calendar across campaigns, product stories, new launches, tactical moments and always-on communication.
Identify relevant trends, cultural moments and emerging formats that HomeBox can participate in authentically.
Build a distinctive and consistent HomeBox voice across social platforms.
Creative & Production Leadership
Develop and guide social-first ideas, rather than simply adapting campaign assets for social.
Set high standards across concepts, copy, design, photography, reels, video and motion content.
Brief and creatively guide designers, agencies, creators, photographers and production partners.
Support shoots and content production to ensure output is relevant and optimized for social.
Build agile content formats that improve speed without compromising quality.
Platform & Community Management
Oversee HomeBox presence across key platforms including Instagram, TikTok, Facebook, YouTube and relevant emerging channels.
Ensure content is adapted appropriately by platform rather than following a one-size-fits-all approach.
Oversee publishing, community engagement, platform hygiene and ongoing optimization.
Partner with Performance Marketing to identify strong content for amplification.
Influencer & Creator Marketing
Own HomeBox’s influencer and creator strategy.
Identify creators relevant to the brand, audience and campaign objectives.
Develop strong creator briefs and collaborations that feel authentic and engaging.
Manage influencer agencies, budgets, deliverables and campaign performance.
Build a balanced creator portfolio across brand, product and tactical requirements.
Agency, Performance & Optimization
Lead the relationship with social and content agencies, setting clear standards for strategy, creativity and execution.
Provide strong creative feedback and challenge work that does not meet brand standards.
Track performance across engagement, reach, community growth, content effectiveness and creator performance.
Use social data, listening and learnings to continuously improve content and future campaigns.
Stay current on platform changes, social behaviors and evolving creator trends.
Ideal Candidate:
- 5-7 years of experience in Social Media, Content or Digital Marketing.
- Experience leading social media for a consumer brand or within a leading creative/social agency working on major brands.
- Proven experience developing social-first content across multiple platforms.
- Strong experience in influencer and creator marketing.
- Experience managing agencies and content production.