User Growth Operations

Responsibilities

1. User Lifecycle Growth Strategy: Develop and execute growth strategies across the full user lifecycle, including new user acquisition, active user retention, churned user reactivation, and referral growth, continuously improving user scale and quality; drive end-to-end execution from strategy design through launch to retrospective, coordinating with Design, Product, Data, and Marketing teams.
2. Traffic Operations & Traffic Distribution: Own full-funnel traffic operations, managing in-app resource placements (homepage banners, pop-ups, Push notifications, channel pages, search results, recommendation slots, etc.) including planning, scheduling, and performance evaluation; drive traffic distribution through advertisement or strategic partnerships with external partners, acquiring high-quality user traffic through co-marketing, resource exchange, and joint operations; build a traffic tier evaluation framework (in-app / paid / partnerships) to continuously optimize traffic mix and reduce dependency on any single source.
3. User Growth Tools & Product Operations: Design, build, and operate user growth tool systems to create sustainable growth product capabilities, including membership tiers, benefits and progression paths to improve loyalty and LTV, points earning and redemption mechanisms to drive high-frequency engagement and reorder, and gamified experiences such as check-ins, tasks, and leaderboards; work closely with Product teams to drive growth tool requirements, feature iterations, and data optimization.
4. Data-Driven Growth Optimization: Collaborate closely with the Data team to establish core growth metrics dashboards (DAU, new-user conversion rate, reorder rate, retention rate, LTV, subsidy efficiency, referral coefficient, etc.); validate strategies through A/B testing and iterate rapidly based on data feedback; produce regular user growth analysis reports to support strategic decision-making.
5. Localization & Market Intelligence: Deeply understand Kuwait's local user behavior, cultural preferences, consumption habits, and social media ecosystem to enhance strategy localization; track competitor user growth strategies and provide regular competitive intelligence reports; leverage local social trends, festival atmosphere, and user interests to design shareable and viral growth initiatives.

Requirements

1. Bachelor's degree or above, preferably in Marketing, Business, Management or related fields.
2. 5+ years of marketing operations experience in internet, local life, e-commerce or F&B industries; experience in Campaign Operations / Growth Marketing / Brand Marketing is preferred.
3. Familiar with the full marketing campaign process, with strong project management and cross-team collaboration abilities.
4. High data sensitivity, able to optimize marketing strategies based on data analysis.
5. English as a working language; Arabic proficiency is a plus.
6. Strong owner mindset and execution ability.
7. Proficient in AI tools (e.g., ChatGPT, Copilot, or equivalent); able to integrate AI into daily workflows to drive tangible efficiency gains, proactively explore new AI tools, and document best practices in real business contexts.

Highlights

1. High company growth potential with a strong international atmosphere and ample room for personal growth.
2. Full AI toolkit at your fingertips—you won't just use AI; you'll define what AI-driven operations look like in your market.
3. Pioneer AI-enhanced workflows with cutting-edge tools, shaping the future of your function.