Vertical Marketing Lead

🚀 Welcome to Your Next Adventure!

The Snoonu City Marketing Lead owns the marketing strategy and execution for Snoonu City — Qatar's go-to ticketing platform for cultural events, kids' activities, courses & workshops, championships, and entertainment experiences. Snoonu City operates on a discovery- and intent-based model, requiring a fundamentally different approach to audience acquisition, content strategy, and channel management.

The ideal candidate will build the communications plan into Qatar's leading "where-to-go" discovery platform, manage content production, and translate engagement into measurable app traffic and ticket conversions.

🛠 What You’ll Get Your Hands On:

• Own and execute the Snoonu City marketing roadmap, ensuring alignment with company objectives and the overarching Snoonu brand.
• Lead the strategic communication, prioritizing discovery and intent-based acquisition over cohort-based retention.
• Build and manage a dual-track acquisition engine targeting both existing Snoonu users (cross-sell) and new-to-app users.
• Position the vertical as the primary discovery and trust-building.
• Define and execute the content strategy.
• Own the growth funnel: Engagement → Followership → Trust → App Traffic → Event Conversion.
• Deliver a structured monthly content calendar with clear governance, ensuring consistency, trend-responsiveness, and local cultural relevance.
• Act as the key stakeholder between Commercial, Product, and Marketing teams for Snoonu City.
• Track, report, and optimize against all primary and secondary KPIs on a monthly cadence.

🧙♂️ The Magic You Bring

• Strong stakeholder management and communication skills across cross-functional teams.
• Confident leadership style, able to manage agencies and internal teams toward tight deadlines.
• Comfort operating in ambiguous, fast-moving environments where priorities evolve quickly.
• Creative sensibility with a sharp eye for trend-driven, culturally resonant content.
• Ownership for outcomes — from follower growth to ticket conversions.
• Strong collaboration skills, bridging Commercial, Product, and Marketing perspectives.

✨ Bonus Points if You Have:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Minimum 4 years of experience in marketing.
• Proven track record managing events, communications channels and Social Media.
• Strong analytical skills with the ability to translate engagement and traffic data into actionable strategy pivots.
• Deep understanding of discovery- and intent-based marketing, as distinct from frequency / retention models.
• Familiarity with the Qatar market, cultural calendar, and entertainment / events landscape.

Inside Snoonu’s Universe

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We’re On

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers

Be Customer Obsessed: “Focus on the customer and all else will follow.”

Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.”

Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.”

Lead by Example and Take Ownership: “Be the change you want to see and take ownership.”

Work Smart and Deliver Results: “You can do more by doing less, better, and faster.”

It's All About People: “Be a team player; together we are stronger.”

Real Builders Ship: “We turn ideas into products, plans into action, and challenges into opportunities.”

Perks & Worklife Magic At Snoonu

🌐 Global Vibes – Collaborate with a worldwide crew.

🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth.

🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.

🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.

🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

Great Place to Work® Certified

We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for Excellence

Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code: Giving Back Matters

We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.

Diversity Isn’t Just a Buzzword

At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.

Let’s Build the Future Together

Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together.

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