Summary
Kuwaiti Danish Dairy Company (KDD) is seeking an Assistant Manager, Market Research, to support market research and consumer insight initiatives. The role covers market and competitor analysis, pricing studies, consumer research, product evaluations, and launch assessments. Responsibilities include designing research, interpreting data, preparing reports and dashboards, and coordinating with external research agencies and internal teams. Applicants should have a relevant bachelor’s degree and 5–7 years of experience in market research, consumer insights, marketing analytics, FMCG, dairy manufacturing, or a related field. The location is listed as Sabhan.
The posting
As published on kddc.com. Pulled from the employer's site and shown as they wrote it.
Position Summary:
Support the planning and execution of market research and consumer insight initiatives to drive business growth and informed decision-making. Conduct market analysis, competitor assessments, pricing studies, consumer research, and market intelligence activities to support product development, portfolio expansion, and marketing strategies.
Key Responsibilities:
- Conduct market research, feasibility studies, and consumer insight projects.
- Analyze market trends, customer behavior, and competitive activities.
- Support concept testing, product evaluations, and new product launch assessments.
- Prepare competitor benchmarking, SWOT analyses, and market intelligence reports.
- Assist in pricing analysis and provide recommendations based on market data.
- Design and administer surveys, focus groups, product tastings, and Voice of Customer (VOC) programs.
- Collect, analyze, and interpret quantitative and qualitative research data.
- Develop reports, dashboards, presentations, and actionable business insights for management.
- Coordinate with external research agencies, data providers, and industry experts.
- Support the maintenance of market intelligence databases and reporting systems.
- Monitor industry developments, consumer trends, and emerging market opportunities.
- Collaborate with Marketing, Product Development, Commercial, and Procurement teams on research initiatives.
- Recommend improvements to research methodologies, tools, and processes.
- Ensure compliance with company policies, procedures, and HSE requirements.
- Perform other duties assigned by the Direct Manager.
Required Qualification:
- Bachelor's degree in marketing, Business Administration, Statistics, Economics, or a related field.
- Professional certification in Market Research, Consumer Insights, Marketing Analytics, or a related discipline is an advantage.
Required Experience:
- Minimum 5-7 years of experience in Market Research, Consumer Insights, Marketing Analytics, FMCG, Dairy Manufacturing, or a related field.
- Experience in conducting consumer research, market analysis, competitor analysis, and business reporting.
Required Technical Skills:
- Market Research & Analysis
- Consumer Insights & Research Methodologies
- Market Intelligence
- Competitive Analysis & Benchmarking
- Pricing Analysis
- Survey Design & Data Collection
- Quantitative & Qualitative Research
- Statistical Analysis & Data Interpretation
- Advanced Microsoft Excel
- Power BI / Data Visualization Tools
- Report Writing & Presentation Development
- Database Management
- Market Trend Analysis
- Stakeholder Management
- Business Analytics & Problem Solving