Summary
Alabbar Enterprises & ANOTHER is a UAE-based retail group with multiple food and beverage concepts and established retail brands. The Brand Marketing Manager will lead brand building and management, concept development, social media, content, campaigns and communications across F&B and retail concepts. The role includes coordinating in-house teams, managing brand positioning and measuring campaign results. Applicants should have 4–5 years of relevant experience, strong communication and creative skills, and a university degree; English is required and Arabic is an advantage. The role is in Dubai, and salary is described as competitive but not specified.
The posting
As published on alabbarenterprises.com. Pulled from the employer's site and shown as they wrote it.
Our Story:
Alabbar Enterprises & ANOTHER is a UAE-based retail group that represents established brands like Candylicious, Ethan Allen, Yogurtland and Garrett Popcorn. It is also the parent company of multiple F&B concepts like Social House, Karak House, Angelina, Gia, Markette, Two Bistro, Caya, Parka, Krema, Carpo, Ganache Chocolatier, Parka Bakehouse, The Good Hood Kitchen and Klay by Karak under its umbrella.
An entity with lifestyle and retail endeavours and a passion for distinction - moments – growth.
Guided by our values and positivity, we bring prevailing international & homegrown brands, delivering the highest levels of retail excellence and experiences to our guests.
The backbone of our vision is to pursue opportunities to grow and expand our presence locally and internationally while adhering to our core values and bringing synonymous moments and experiences to life.
Job Summary:
We are in search of Brand Marketing Manager whose primary responsibility will lie in brand building and management, business & and concept development, social media strategy & and management, content creation, developing marketing campaigns, maintaining brand positioning, and brand communication across all channels with an in-house team and the measurement of results for a number of our strategic F&B and Retail concepts.
The role will also be directly accountable for identifying opportunities, internally and externally, for growing brand presence and growing their image and positioning through diligent creativity, precise planning, strong relationship building and meticulous coordination.
Job Requirements:
- At least 4-5 years’ experience within brand management, social media, brand communications, online & and offline activation management, concept & and campaign development.
- Must have experience with well-known F&B, retail and hospitality brands (preferably homegrown).
- High level of creativity.
- Passion for F&B and the lifestyle industry.
- Possess excellent communication and presentation skills in English. Arabic is a definite advantage.
- Ability to manage and coordinate with in-house digital, graphic design, content creation, operations team and wider stakeholders.
- Strong organizational skills.
- Ability to think on the feet, create innovative concepts and show strategic thinking with the "guest" always in mind.
- Demonstrate strong understanding of guest experience, be extremely up to date with the market and the region and stay in tune with the latest trends in the F&B and lifestyle industry.
- Strong aesthetic familiarity with any art direction skills.
- Previous experience with content creation & photography/videography direction, planning, coordination.
- Ability to cope with short timelines and manage multiple projects at the same time.
- Excellent copy writing & influencing skills.
- A people’s person with the ability to manage relations within a multicultural environment.
- Hold a University degree – specialization in business administration/marketing is advantageous.
What We Offer:
- A supportive and friendly team.
- Career growth opportunities.
- Competitive salary and benefits.