Summary
SARA Group is seeking a Brand Marketing Manager to lead consumer-facing marketing initiatives for Roomours and Villeroy & Boch. The role covers multi-channel campaigns, brand storytelling, social media, retail activations, events, visual merchandising support, PR and influencer partnerships. The manager will track campaign performance, manage budgets and use consumer and market insights to refine marketing activity. Applicants should have a bachelor’s degree in marketing, communications or a related field and 5+ years of consumer marketing experience, preferably in home, retail or lifestyle sectors.
The posting
As published on saragroup.com. Pulled from the employer's site and shown as they wrote it.
Genuine is the way.
At SARA Group, authenticity is at the heart of everything we do. We believe in staying true to our values, fostering open collaboration, and continuously pushing ourselves to reach new heights. By being our genuine selves, we create a culture where ideas flow, connections deepen, and great results follow.
We’re seeking a Brand Marketing Manager to lead impactful, consumer-facing marketing initiatives for our Roomours and Villeroy & Boch brands. This role will champion storytelling, retail activation, and brand visibility across physical and digital channels — inspiring customers to elevate their homes with products that embody design, durability, and distinction.
What You’ll Do:
•Retail Marketing Execution: Support the development and implementation of marketing plans and campaigns for Roomours and Villeroy & Boch, ensuring alignment with brand direction and retail objectives.
•Campaign Creation & Execution: Plan and manage creative, multi-channel campaigns (digital, in-store, outdoor, and influencer) that drive awareness, engagement, and conversion.
• Brand Storytelling: Translate brand values into emotional, design-led narratives that connect with our customers — from campaign visuals to store displays and online content.
• Digital & Social Media Marketing: Oversee content strategy, community engagement, and paid media efforts to grow reach, followers, and traffic to stores and online platforms.
• Retail Activation & Events: Plan and deliver seasonal campaigns, pop-ups, in-store experiences, and collaborations that enhance customer experience and brand loyalty.
• Visual Merchandising Support: Partner with retail and VM teams to ensure storytelling continuity across all physical touchpoints — showrooms, shop-in-shops, and pop-ups.
• PR, Partnerships & Influencer Marketing: Build relationships with media and creators to amplify brand presence and generate earned coverage across lifestyle and design platforms.
• Consumer Insights & Market Research: Stay attuned to customer trends, retail behavior, and competitor activity to refine positioning and campaign performance.
• Performance Tracking & Budget Management: Analyze campaign effectiveness, monitor ROI, and optimize marketing spending to maximize impact and growth.
What You’ll Bring:
• B2C Retail Marketing Expertise: Proven experience driving marketing campaigns for consumer brands in retail, home, lifestyle, or interior design industries.
• Creative & Strategic Thinking: Ability to merge design sensibility with data-driven marketing — turning insights into compelling campaigns.
• Strong Communication & Storytelling: Exceptional ability to craft and deliver messages that inspire consumers and strengthen brand love.
• Hands-On Campaign Execution: Practical experience managing photo shoots, content creation, retail activations, and multi-channel campaigns.
• Digital Fluency: Familiarity with social media advertising, influencer engagement, email marketing, and e-commerce brand growth strategies.
• Collaboration & Agility: A proactive, organized, and adaptable marketer who thrives in fast-paced, cross-functional environments.
What We’re Looking For:
• Bachelor’s degree in marketing, Communications, or a related field.
• 5+ years of experience in consumer marketing, preferably in the home, retail, or lifestyle sectors.
• Strong background in retail marketing and brand management.
• Excellent written and verbal communication skills.
• Proven experience managing agencies, media partners, and influencers.
• Creative problem-solver with strong analytical and project management skills.
• Confidence, curiosity, and drive to grow brands that enrich people’s everyday lives.
Why Join Us?
•Learning, Development & Performance Excellence – access to e-learning, educational programs, and personalized development plans designed to fuel career growth. Our structured sales journeys are supported by an AI-driven talent management system that connects performance and potential directly to rewards.
•Wellbeing & Coaching – on-demand mental health coaching and perks that support balance and resilience.
•SARA Cares – initiatives that extend to education and other human-centered benefits beyond work.
All benefits and programs are subject to company policy and eligibility criteria.