Commercial Director, Demand & Growth

About Calo (more here)

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

The Role

As Commercial Director (Demand & Growth), you will be responsible for driving demand generation, customer growth, revenue performance, and market expansion across Saudi Arabia.

You will lead the development and execution of market growth strategies while identifying new opportunities across subscriptions, partnerships, retail, CPG, and emerging business initiatives.

This is not a traditional brand marketing role.

We're looking for a business leader whose core expertise is marketing and growth, but who approaches every decision through a commercial lens. You'll be expected to own outcomes, make independent decisions, and act as a strategic partner to market leadership.

Success in this role will be measured by your ability to grow customers, improve retention, increase revenue, unlock new growth opportunities, and drive overall market performance.

Own Market Growth & Performance

• Lead market growth strategy across Saudi Arabia

• Drive customer acquisition, retention, engagement, and revenue growth

• Own demand generation and customer growth performance across all channels

• Identify growth opportunities and prioritize initiatives with the highest commercial impact

• Act as a key business partner in driving overall market performance

Lead Commercial Growth Initiatives

• Launch and scale new growth channels, partnerships, and business opportunities

• Support expansion initiatives across subscriptions, retail, CPG, and future business verticals

• Identify and execute strategic partnerships that drive customer and revenue growth

• Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance

Build High-Impact Marketing & Growth Strategies

• Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels

• Optimize marketing investments through rigorous performance analysis and ROI management

• Continuously improve CAC efficiency, retention, LTV, and revenue contribution

• Ensure marketing efforts directly support business growth objectives

Own KSA Market Representation

• Serve as Calo's commercial owner for Saudi Arabia

• Build relationships with partners, agencies, vendors, and key stakeholders across the Kingdom

• Represent the business locally and provide market intelligence, customer insights, and competitive analysis

• Act with a high degree of ownership and autonomy in market decision-making

Drive Data-Led Decision Making

• Analyze customer behavior, growth trends, market opportunities, and competitive dynamics

• Build reporting frameworks and performance dashboards that connect marketing efforts to business outcomes

• Use insights to inform strategic decisions and resource allocation

Leverage AI & Modern Growth Practices

• Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision-making

• Champion innovative growth practices and scalable operating models

• Continuously explore new technologies and automation opportunities that improve team effectiveness and business performance

Cross-Functional Leadership

• Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams

• Align growth initiatives with broader company objectives

• Lead agencies, external partners, and cross-functional projects from strategy through execution

Experience

• 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles

• Strong B2C experience is required

• Experience scaling consumer-facing businesses in high-growth environments

• Proven track record of driving measurable customer growth, retention, and revenue impact

• Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics

• Experience operating within the Saudi market is highly preferred

Commercial & Leadership Capabilities

• Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance

• Strong business acumen with the ability to identify growth opportunities beyond marketing campaigns

• Experience launching new channels, products, partnerships, or business initiatives

• Ability to operate independently and make high-quality decisions with limited oversight

• Strong analytical mindset with exceptional problem-solving skills

• Excellent stakeholder management and cross-functional leadership abilities

Market Experience

• KSA market experience is required

• GCC experience is highly preferred

• Strong understanding of Saudi consumer behavior, competitive dynamics, and growth opportunities

• Existing network within the Saudi business ecosystem is a plus

You are:

• Commercially sharp and business-minded

• Obsessed with growth and performance

• Highly autonomous and ownership-driven

• Fast-moving and execution-oriented

• Strategic without being overly theoretical

• Data-driven and analytical

• Comfortable with ambiguity and scaling challenges

• Collaborative, low-ego, and impact-focused

• Someone who naturally thinks like a General Manager, not just a marketer

Want to Gain Extra Points?

We’re not looking for cookie-cutter applications. Surprise us.

Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at Calo and why this role excites you.