Summary
Majid Al Futtaim is hiring a Community Marketing Lead in Riyadh. The role builds relationships with shopping centers, studios, ambassadors, influencers, store teams and local athletic communities. Responsibilities include planning community initiatives and events, coordinating product seeding and photoshoots, managing activity calendars and budgets, and evaluating initiative impact. Applicants need a diploma in business, marketing or a related subject and at least 5 years of marketing or event management experience; fitness industry experience is preferred.
The posting
As published on majidalfuttaim.com. Pulled from the employer's site and shown as they wrote it.
ROLE PROFILE
- Build and maintain strong relationships with shopping centers, city studios, ambassadors, and local athletes to strengthen brand presence.
- Plan and execute community initiatives, events, and photoshoots that drive engagement and differentiate the brand from competitors.
- Coordinate with store teams and ambassadors for product seeding, ensuring proper brand representation and high-quality image material for digital use.
- Act as a brand guardian by managing community requests and maintaining an updated calendar of all community activities by tier.
- Oversee community initiatives and store opening activities, ensuring budget compliance and adherence to brand standards.
- Monitor, report, and evaluate the impact of community and marketing initiatives while supporting the Dare Today, Change Tomorrow sustainability strategy.
- Build and maintain strong relationships with store ambassadors, store teams, influencers, and key community figures.
- Engage and collaborate with local athletic communities and affiliated studios to strengthen brand presence and community connection.
REQUIREMENTS
- Diploma in business, Marketing or related subject. Bachelor’s degree would be an asset
- Minimum of 5 years’ experience in marketing or event management.
- Background in the fitness industry is highly preferred
- Strong understanding of community engagement and brand activation within the fitness or lifestyle sector.