Summary
flyadeal is hiring a Digital Analytics Lead in Jeddah to lead performance analytics for its web and mobile app platforms. The role covers e-commerce tracking, funnel and customer journey analysis, reporting, and tracking implementation with Product and IT teams. The successful candidate will use analytics and visualization tools to identify performance opportunities and present recommendations to business stakeholders. Applicants need a relevant bachelor's degree and at least five years of digital, product, or e-commerce analytics experience.
The posting
As published on flyadeal.com. Pulled from the employer's site and shown as they wrote it.
The role is responsible for leading digital performance analytics for flyadeal’s web and app platforms, turning data into actionable insights to optimize customer journeys, engagement, and revenue, while managing e-commerce tracking, funnel analysis, reporting, and cross-functional data-driven decision-making
Key Responsibilities
- Own and maintain end-to-end e-commerce performance analytics across web and mobile app.
- Analyze digital funnels and customer journeys to identify drop-offs, friction points, and revenue opportunities.
- Track and report on key metrics such as conversion rate, revenue per visitor, etc.
- Use tools such as GA4, content square, and app analytics platforms to understand user behavior and digital performance.
- Define and validate tracking requirements, event taxonomy, and data layer structures in collaboration with Product and IT teams.
- Manage and support tagging implementation through Google Tag Manager (GTM) and ensure tracking accuracy across digital platforms.
- Develop dashboards and performance reports using Power BI, Looker Studio, Tableau, or similar tools for stakeholders across the business.
- Translate analytical insights into clear recommendations to support product, UX, marketing, and commercial decisions.
Requirements
- Bachelor’s degree in computer science, Data Science, Information Systems / IT, Business Analytics or a related field
- Minimum 5+ years of experience in digital analytics, product analytics, or e-commerce performance analytics.
- Advanced expertise in GA4 and digital analytics platforms.
- Knowledge of digital tracking implementations and data layer design.
- Strong understanding of event-based tracking models and data layer architecture
- Managing and validating tracking through Google Tag Manager (GTM)
- Knowledge of JavaScript fundamentals for tracking validation and troubleshooting
- Behavior analytics tools (Contentsquare, Hotjar, FullStory, etc.)
- Data visualization tools (Power BI, Tableau, Looker Studio) and strong SQL skills for querying large datasets.
- Understanding of mobile app analytics tracking frameworks
- Knowledge of data quality validation, tracking audits, and governance
- Strong analytical and problem-solving mindset.
- Commercial awareness and results-oriented thinking.