Growth Marketing Specialist

moomoo
Riyadh, Saudi Arabia
Posted 18 Oct
Verified source

Job type: —
Work mode: —
Seniority: —
Salary: Not stated

Summary

moomoo is hiring a Growth Marketing Specialist in Riyadh to plan and deliver paid media campaigns across Saudi Arabia. The role covers influencer, out-of-home, in-app, programmatic, TV and news placements, as well as coordination with the Global Marketing Team on the local media plan. The specialist will manage AppsFlyer tracking and media budgets, report on campaign performance, and optimize ROI, CAC, app installs and conversions.

The posting

As published on moomoo.com. Pulled from the employer's site and shown as they wrote it.

- Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.

- Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.

- OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.

- In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.

- Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.

- TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.

- Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.

- Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Requirements

-Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.

- Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.

- App Installs & Conversions: Track app installations, registrations, and customer acquisition.

- Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.

- Media Efficiency: Ensure effective budget utilization and optimize spending across channels.

- Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

Benefits

Paid Time Off
Training & Development
Performance Bonus

View the original posting

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Summary

The posting

Requirements

Benefits

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