Summary
Aofgroup is seeking a Head of Marketing Operations to lead its marketing operations team in Riyadh. The role oversees campaign planning and performance, marketing automation, CRM integration, data management, and process improvements. It also involves coordinating with marketing and sales teams, managing budgets and timelines, and using performance analysis to guide decisions. Applicants should have a relevant bachelor’s degree, extensive marketing operations experience, and strong leadership, analytics, and project management skills.
The posting
As published on aofgroup.com. Pulled from the employer's site and shown as they wrote it.
Aofgroup is looking for an experienced and strategic Head of Marketing Operations to lead and optimize our marketing efforts. As the Head of Marketing Operations, you will be responsible for overseeing the planning, execution, and analysis of marketing campaigns to drive growth and enhance brand visibility. You will lead a team dedicated to marketing technology, data management, and process improvements, ensuring seamless collaboration across marketing, sales, and other departments. This role requires a data-driven mindset, strong project management skills, and the ability to leverage marketing automation tools and analytics platforms. The successful candidate will play a key role in shaping the marketing strategy, improving operational efficiency, and ensuring measurable results that contribute to Aofgroup's overall business objectives.
Responsibilities
- Lead and manage the marketing operations team to deliver effective marketing programs and campaigns.
- Develop and implement marketing operations strategies that align with business goals.
- Oversee marketing automation, CRM integration, and data management processes.
- Drive process improvements to increase operational efficiency and campaign effectiveness.
- Collaborate with marketing, sales, and other departments to ensure alignment and optimize lead generation and customer engagement.
- Analyze marketing performance data and generate insights to inform decision-making.
- Manage budgets, timelines, and resources for marketing operations initiatives.
- Stay updated with the latest marketing technologies and industry trends to keep Aofgroup ahead of the competition.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Extensive experience in marketing operations or related roles, preferably in a leadership capacity.
- Strong knowledge of marketing automation platforms, CRM systems, and data analytics tools.
- Proven ability to lead cross-functional teams and manage complex projects.
- Excellent analytical, organizational, and problem-solving skills.
- Strong communication and interpersonal skills to collaborate effectively with internal and external stakeholders.
- Experience in budget management and strategic planning.
- Ability to adapt to a fast-paced and dynamic work environment.