Head of Strategic Marketing

Key Result Areas:

• Develop and lead strategic marketing plans, translating QF’s strategic priorities and organizational objectives into integrated marketing strategies informed by audience needs, market trends and emerging opportunities.
• Provide strategic marketing counsel to internal stakeholders, recommending effective approaches, channels, messaging and creative solutions to achieve defined business, communications and audience objectives.
• Develop and manage large-scale strategic marketing projects and integrated campaigns, ensuring alignment with QF’s strategic priorities, communications objectives, timelines, budgets and expected outcomes.
• Develop strategic and creative concepts for campaigns, events, activations and other marketing initiatives, translating organizational objectives into compelling ideas, narratives and audience experiences.
• Develop strategic proposals and presentations, clearly articulating marketing recommendations, creative concepts, project approaches, and business rationale to senior leadership and key stakeholders.
• Facilitate Strategic Marketing business planning, budgeting and resource allocation, developing annual plans, prioritizing investments and monitoring expenditure in line with QF’s strategic priorities.
• Oversee multiple concurrent projects and workstreams, managing dependencies, risks, stakeholder expectations, budgets and timelines to ensure successful delivery across the Strategic Marketing portfolio.
• Supervise and manage the Strategic Marketing team, setting priorities, allocating resources, providing direction, and developing team capabilities to ensure high-quality, timely and effective delivery of marketing initiatives.
• Develop and implement agency and supplier SOWs and procurement processes, defining requirements, evaluating proposals, supporting partner selection, and ensuring partners are briefed and contracted.
• Supervise external agencies, creative partners and production suppliers, providing strategic and creative direction, monitoring performance, and ensuring deliverables meet quality standards, timelines and budgets.
• Maintain and strengthen QF brand standards across marketing initiatives, ensuring campaigns, events, collateral and other outputs are aligned, creatively strong and consistent with QF’s brand positioning.
• Supervise and analyze marketing initiatives using performance data, audience insights and stakeholder feedback to assess outcomes, identify improvements and inform future marketing strategies.
• Develop and deliver marketing solutions where agency support is not required or available, including briefs, concepts, strategic approaches and presentations to ensure continuity, agility and quality in delivery.
• Perform other reasonable tasks as assigned by the supervisor.

Minimum Knowledge, Skills & Experience:

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 6-8 years of relevant full-time work experience in marketing, communications, branding or strategic planning, 2 of which at a supervisory role.
• Proven experience leading complex, integrated marketing campaigns and managing creative, media, digital, production and other external agencies and partners.
• Strong experience in business planning, budget and resource management, and overseeing multiple projects and workstreams, with the ability to manage competing priorities and deadlines in a fast-paced environment.
• Strong stakeholder management, strategic thinking, creative problem-solving and decision-making skills, with the ability to advise and influence senior stakeholders.
• Strong knowledge of procurement and supplier management, including developing scopes of work, evaluating proposals and managing external partners.
• Excellent writing and verbal communication skills with the ability to draft and edit a variety of written reports and communications and to articulate ideas clearly and concisely; Arabic proficiency is an advantage.
• Proficiency in MS Office applications, with familiarity in using digital and analytical tools to support strategic decision-making.