Summary
Qatar Airways is hiring a Manager, Loyalty Insights to lead insights and analytics for its Privilege Club programme in Doha, Qatar. The role covers member intelligence, segmentation, customer lifetime value analysis, reporting frameworks and data products. The manager will turn analytical findings into recommendations, establish KPI governance and measurement standards, and partner with Loyalty, Commercial, Digital, Marketing and IT teams. The role also leads and develops the Loyalty Insights and Analytics teams.
The posting
As published on qatarairways.com. Pulled from the employer's site and shown as they wrote it.
About the Role
As Manager Loyalty Insights, you will lead the Loyalty Insights strategy and drive the development of member intelligence, analytics, reporting frameworks and data products that support the growth and performance of Qatar Airways Privilege Club. You will translate complex data into clear, commercially focused recommendations that improve member engagement, satisfaction, retention, revenue and customer lifetime value.
Within B2C organization, you will work closely with Loyalty, Digital products and Marketing, IT, Commercial, Marketing and other business stakeholders to define insight priorities, develop reporting and measurement frameworks, identify key member segments, and enable data-driven decisions across the programme. This role will also lead and develop the Loyalty Insights teams, ensuring the function delivers high-quality insight, governance and performance reporting for both commercial and non-commercial departments.
Specific Responsibilities:
Develop and deliver the Loyalty Insights strategy, including member segmentation, customer lifetime value analysis, behavioral insights, journey mapping and interaction strategies.
Lead the development of analytics, reporting and data product roadmaps that support loyalty performance, engagement and revenue growth.
Partner with Loyalty and Commercial stakeholders to convert analytical findings into concrete business actions, ensuring insights drive measurable improvements in member engagement, retention, revenue, customer lifetime value and programme performance.
Establish KPI governance, performance measurement standards, dashboards and self-service reporting capabilities for the loyalty programme.
Collaborate with IT, Digital, data providers and business teams to define data requirements, improve data architecture and support scalable analytics solutions.
Lead personalisation analytics, experimentation frameworks and campaign performance measurement to support targeted member engagement.
Present complex analytical findings in a clear and compelling way to senior stakeholders and non-technical audiences.
Lead, coach and develop the Loyalty Insights and Analytics teams, setting clear priorities and building strong technical and commercial capability.
Be part of an extraordinary story
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