Summary
Cognita is a global group of schools, and this role is based in Dubai, UAE. The Sales Executive manages prospective families from their first enquiry through application and enrolment, builds a qualified pipeline, and works to achieve conversion and enrolment targets. The role requires fluent Mandarin, excellent spoken and written English, relevant sales or relationship-management experience, and CRM pipeline experience. International travel and occasional weekend work may be required; new staff undergo detailed pre-employment checks.
The posting
As published on cognita.com. Pulled from the employer's site and shown as they wrote it.
Fluent Mandarin is essential and non-negotiable for this position.
Working with us
Cognita is a global family of over 90 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this.
What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity.
We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.
Job Overview
You will be the first point of contact for prospective families, managing the journey from initial enquiry through to application and enrolment. This is a sales focused, target driven role requiring strong relationship building skills, commercial awareness and the ability to confidently convert opportunities.
You will manage a high volume pipeline across phone, email, WhatsApp and other digital channels, while delivering a highly personalised and premium customer experience.
Key Responsibilities
- Manage prospective families from initial enquiry through to enrolment
- Build and maintain a strong pipeline of qualified opportunities
- Drive enquiry-to-application and application-to-enrolment conversion
- Conduct consultative sales conversations and confidently manage objections
- Proactively follow up and re-engage prospective customers
- Work towards individual and team activity, conversion and enrolment targets
- Coordinate closely with admissions, customer experience, marketing and leadership teams
- Maintain accurate CRM records and use pipeline data to prioritise activity and improve performance
What We're Looking For
- Fluent Mandarin is essential, with excellent spoken and written English
- Proven experience in sales, business development, account management, admissions or relationship management
- A strong track record of achieving commercial or performance targets
- Experience managing a sales pipeline through a CRM system such as HubSpot, Salesforce or similar
- Excellent communication and relationship-building skills
- Comfortable working in a fast-paced, high-volume and target-driven environment
- A proactive, resilient and commercially minded approach
- Strong cultural awareness and confidence working with international customers
Location & Working Pattern
Based in Dubai, UAE, the working week may be Monday–Friday or Tuesday–Saturday, depending on operational requirements. International travel and occasional weekend work may also be required.
If you are a Mandarin speaking sales professional who enjoys building relationships, working towards ambitious targets and turning opportunities into results, we would be keen to hear from you.
Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.