Market Research Analyst

Job Purpose

At Emirates, Strategic Planning is an essential part of our business and its success. We are a customer-focused organisation who is committed to developing comprehensive insights and recommendations to enhance our strategic operations. Our data-driven approach and dedication to quality drives our accomplishments and is demonstrated across our planning groups.

The role of the Market Research Analyst is to provide a full research service to the business by identifying, prioritising, designing and managing research projects by commissioning and supervising the fieldwork, conducting analysis and reporting the findings. In addition to that, the team partners with external data and insights technology providers to ensure a continuous pipeline of product and service ideas that will enhance customer experience. By having a full understanding of how the business operates, they will propose solutions and recommendations that the business can directly implement via presentations of qualitative/timely data to the Senior Management with regard to business opportunities and performance thus ensuring a high quality service to various departments within the Emirates Group. They will manage external suppliers to ensure the best deal and put quality control processes in place in order to ensure top quality services.

In this role, you will:

• Manage, prioritise, and implement tracking research programmes for the business units that you are responsible for and ensure that pressing research issues are investigated and analysed and that findings and proposed recommendations are presented to Senior Management for their immediate consideration and action. Manage the costs on each project to ensure they are within the annual budget. Monitor and check the distribution and scheduling of surveys to ensure that respondents are not targeted more than once in the same month.
• Identify, prioritise, manage and develop ad hoc projects for allocated departments across the Emirates Group and provide effective and valuable feedback in a timely and accurate manner to the Senior Management with an aim of highlighting issues and proposing solutions. Fully explore the data to provide new insights by customer segment, to aid the business in providing more focused and targeted services to meet consumer needs. Ensure that third party suppliers deliver projects on time and in a cost-effective manner and develop existing contacts to establish new research projects.
• Develop and maintain a comprehensive database of publicly available customer and competitor profile and feedback.
• Liaise with external research partners to provide relevant data and competitor insights which will be utilised to enhance survey recommendations and summarise/distribute results to provide Senior Management with feedback that needs to be reviewed and implemented in a timely and accurate manner.
• Manage external suppliers who will be used for running studies and surveys to ensure timely and accurate delivery of services.
• Play an active role in the preparation of the annual budget and tracking expenditure on an on-going basis.
• Liaise and co-ordinate with local educational institutions to bring together part-time manpower and train them in conducting face-to-face interviews and delegate administration tasks (i.e., packing, sorting, data capture etc.) and be responsible for the supervision of these part-time staff.
• The job holder along with Senior Manager Market Research, will develop and maintain Research links with established airline bodies aircraft manufacturers, airlines to ensure maximum benefit in furthering our corporate research capabilities. Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields. Liaise with external research consultants and gain information in order to keep abreast with new research techniques and software applications that will benefit the Emirates Group.

Qualification

To be considered for this role, you must meet the below requirements:

• Degree in a business discipline or a post graduate degree in a similar field would be preferable.
• 5 years’ experience in market research out of which 3 years in a supervisory position, managing client departments and suppliers, preferably with an airline or travel related industry.

Knowledge/skills:

• Quantitative and qualitative Market Research techniques, good knowledge of MS packages such as MS Excel, MS Power BI and an understanding of statistical software such as Statistical Product and Service Solutions (SPSS).

• Practical AI skills are essential for producing comparative insight reports and scanning specified sources and consolidating into an internal weekly industry update email. Should have knowledge and interest in human behaviour.

• The jobholder must possess strong communication skills: the ability to prepare written reports and present findings and recommendations to senior management. Proven ability to work independently and within a team. Should also possess good negotiating abilities to deal with external suppliers.

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. So if you're looking for a challenging and rewarding opportunity, apply today and join our team!

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers