Summary
LPM is a global restaurant group expanding across cities and concepts. The Marketing Director is based at the Dubai office, reports to the CEO and leads marketing for LPM Restaurant & Bar, Le Café LPM, LPM-sur-MER and future concepts. Responsibilities include PR and media relations, social and digital marketing, brand strategy, global consistency, employer-brand content and guest retention initiatives. The role also oversees the marketing budget and ROI, and requires 10+ years of relevant experience, leadership skills and excellent English; French is a strong plus.
The posting
As published on lpmrestaurants.com. Pulled from the employer's site and shown as they wrote it.
From London to Dubai, Miami and Hong Kong, LPM brings the French Riviera to the global dining scene. Now we’re opening new cities and new concepts. We need a Marketing Director to tell that story everywhere, in one voice.
The role
Based at our Dubai office, you report to the CEO and shape the LPM brand together. You lead marketing for LPM Restaurant & Bar, Le Café LPM, LPM-sur-MER and the concepts still to come. Your team includes a Creative Manager, Junior Marketing Manager and a Marketing Executive, plus a dotted line to marketing leads in every market.
What you’ll do
Lead PR and media relations: drive our agencies, create stories worth telling, secure coverage that matters in every market, and represent LPM at events
Own social and digital: content strategy, digital acquisition, websites and email, with data behind every decision
Shape the brand and communication strategy with the CEO, across every concept
Keep every channel and every market consistent and on-brand
Create the content behind our employer brand, in partnership with HR
Work with CRM and Operations to turn first-time guests into regulars
Own the marketing budget and prove ROI with Finance
Lead a global marketing community across all our markets and concepts
What you bring
10+ years in marketing and communications with top-tier luxury, hospitality or F&B brands
A strong PR track record: media relationships, agency management, coverage that moves the business
Deep digital and social expertise: content, paid acquisition, email, analytics
Leadership of teams, including remote teams across countries
Commercial discipline: budgets, ROI, reporting
Excellent written and spoken English; French is a strong plus
A bachelor’s in marketing, communications or similar; a master’s is a plus
Why LPM
A direct line to the CEO
A global brand in expansion: new concepts, new cities, new stories
Creative freedom within a strong identity
A culture that where we Love what we do, Pay attention to detail and Make magic happens
Ready to write LPM’s next chapter? Send your CV