Summary
Land Sterling is hiring a hands-on Marketing Manager to lead brokerage marketing and support marketing across its group of companies in Dubai. The role covers property listings, content and campaigns, website improvements, performance reporting, and coordination of selected events and CSR activities. Applicants need at least five years of marketing experience, including two years in real estate or property marketing, and proven practical proficiency with AI tools for data analysis, images and video. A relevant degree or equivalent experience is required; Arabic is an advantage.
The posting
As published on landsterling.com. Pulled from the employer's site and shown as they wrote it.
About The Role
Land Sterling is seeking a hands-on Marketing Manager to lead brokerage marketing and support its group of companies. Brokerage is the primary focus: building a strong brand, supporting property listings and helping the sales team attract buyers, sellers and brokers.
You will turn commercial priorities across Land Sterling and its group of companies into content plans, campaigns and website improvements. Practical proficiency with modern AI tools for data analysis, images and video is essential, alongside close collaboration with sales, creative, web and automation teams.
You will also coordinate selected corporate and CSR activities in Dubai. Support for People & Culture communications will be agreed with HR. This is a delivery-focused role with ownership of plans, briefs, approvals, budgets and reporting.
Responsibilities
Brokerage marketing - primary responsibility
• Build and deliver the brokerage marketing calendar with sales leadership, covering listings, seller acquisition, buyer enquiries and broker recruitment.
• Manage brokerage content across Instagram, LinkedIn, Facebook, YouTube and the website. Keep listings accurate, calls to action clear and enquiry handovers timely.
• Develop listing brochures, just-sold and just-rented templates, seller presentations and materials explaining why clients and brokers should choose Land Sterling.
• Brief and coordinate property shoots, broker profiles and high-quality video content. Include regular Stories and videos from team training in the content schedule.
• Develop sales leadership and broker personal-brand content that supports credibility, client acquisition and recruitment.
Marketing support for Land Sterling and the group
• Coordinate events, influencer partnerships and marketing materials for Land Sterling and its group of companies, with clear deliverables and measurable outcomes.
• Manage social media, LinkedIn and website content across the group, showcasing projects, services and client value in a consistent brand voice.
• Maintain content calendars with the relevant teams, adapting messages and creative formats to each audience and commercial objective.
• Use AI for marketing and CRM data analysis, image generation and editing, and video generation and editing. Write effective prompts, refine outputs and check facts, quality and confidentiality.
Website performance, campaigns and measurement
• Create prioritized website improvement plans for conversion, SEO and retention. Own content updates and coordinate technical implementation with web and automation specialists.
• Coordinate approved paid promotions, including boosted posts, and monitor spend, creative performance and enquiry quality with campaign specialists.
• Use GA4, campaign tagging and CRM reporting to connect activity to enquiries and outcomes. Check source capture and flag tracking gaps.
• Work with the automation team on segmented follow-ups, reactivation and retention campaigns; review results and recommend practical improvements.
Events, coordination and brand standards
• Coordinate assigned corporate events and CSR activities in Dubai, from proposals and partner liaison to delivery, coverage and follow-up.
• Maintain the shared task tracker, shoot schedule and content calendar. Brief designers, photographers and suppliers; manage deadlines and stakeholder approvals.
• Prepare budget requests and track approved costs and invoices. Maintain consistent branding, accurate information and appropriate content permissions.
What success looks like
• Consistent, high-quality delivery; stronger brokerage enquiries; measurable website and campaign improvements; and reliable reporting against agreed priorities, budgets and timelines. Targets will be agreed with the line manager.
Requirements
• At least five years of hands-on marketing experience, including two years in real estate or property marketing, with examples of work you personally delivered.
• Experience coordinating marketing across several departments or stakeholder groups while maintaining clear priorities. UAE property-market experience is an advantage.
• Strong English writing, editing and briefing skills across social media, website content and sales materials. Arabic is an advantage.
• Practical experience with CMS content updates, social publishing, basic SEO, GA4, campaign tracking and CRM-based performance reporting.
• Experience coordinating creative production, events, influencers or agencies, and working within approved budgets.
• Mandatory: proven hands-on proficiency with modern AI tools across data analysis, image generation and editing, and video generation and editing. Select appropriate tools, produce usable outputs and verify accuracy, quality and confidentiality.
• A degree in marketing, communications or a related field, or equivalent relevant professional experience.
Application
Submit your CV to [email protected]. Please don't forget to include two or three marketing cases showing your personal contribution and results. Include examples of AI-assisted data analysis, image work and video work, with the tools and workflow explained.