Summary
KABi is seeking a Marketing Director for its technology-driven organization in Riyadh. The role leads integrated marketing strategy and execution across digital channels, SEO, paid media, social platforms, CRM, content, and brand. The director will guide the marketing team, set roadmaps and KPIs, optimize lead generation and customer acquisition, and work with executive, product, sales, and technology teams. Applicants should have a relevant bachelor’s degree and 8–12+ years of marketing experience, including 3–5 years in leadership, with a background in technology, SaaS, digital platforms, or tech-enabled businesses.
The posting
As published on kabi.ai. Pulled from the employer's site and shown as they wrote it.
-Job Summary:
The Marketing Director will lead the overall marketing vision and execution for a technology-driven organization. This role is responsible for defining and driving integrated marketing strategies across digital channels, SEO, paid media, social platforms, and CRM systems to accelerate growth, brand positioning, and customer acquisition. The role requires a data-driven leader with hands-on digital expertise and strong cross-functional collaboration skills.
-Key Responsibilities:
• Define and own the end-to-end marketing strategy aligned with business and revenue objectives.
• Lead, mentor, and develop the marketing team across digital, content, performance, and brand.
• Translate business goals into clear marketing roadmaps, KPIs, and execution plans.
• Partner closely with executive leadership, product, sales, and technology teams.
• Own and optimize SEO, SEM, paid media, display, and retargeting strategies.
• Drive performance marketing initiatives focused on lead generation, CAC, ROI, and conversion rates.
• Lead on-page, off-page, and technical SEO strategies.
• Define content strategy aligned with SEO, brand positioning, and demand generation.
• Ensure consistent brand voice, messaging, and visual identity.
• Own and optimize CRM platforms (e.g., Salesforce, HubSpot, Zoho, Microsoft Dynamics).
• Design and manage marketing automation, lead scoring, nurturing, and segmentation.
• Align CRM data with sales funnels and customer journeys.
• Leverage marketing technology tools to scale and automate marketing operations.
• Collaborate with product and tech teams to support product launches and go-to-market strategies.
• Stay current on digital marketing trends, AI tools, and emerging platforms.
- Required Qualifications & Skills:
• Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree MBA or equivalent is plus).
•8–12+ years of progressive experience in marketing, with at least 3–5 years in a leadership role.
•Strong background in technology, SaaS, digital platforms, or tech-enabled businesses.
•Proven success driving growth, demand generation, and brand awareness.