Summary
dmg events is an international exhibitions and publishing company. The Marketing Executive plans and delivers marketing campaigns and activations for exhibitions, conferences and special events, including digital, email, social, content and partnership activity. The role also manages event websites and marketing materials, supports PR, reports on campaign performance and provides onsite event support. Applicants should have a relevant degree or equivalent and 2–3 years of marketing or communications experience; Arabic is desirable but not required. The role is based in Dubai.
The posting
As published on dmgevents.com. Pulled from the employer's site and shown as they wrote it.
About us:
dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment.
Job Purpose: Plan and deliver marketing for exhibitions, conferences and special events. Define campaign objectives, channel mix and audience growth plans, manage allocated budgets, and work with the Marketing Coordinator to deliver multi-channel campaigns, marketing communications and promotional activity. Work closely with Marketing Managers, Exhibition Directors and Sales teams to grow visitor attendance and engagement, exhibitor participation and brand presence.
Key Accountabilities:
- Plan and deliver the end-to-end marketing strategy for assigned events and features, within the portfolio direction set by the Marketing Manager. Define campaign objectives, channel mix and timelines for assigned events. Plan and execute integrated campaigns across email, social, paid media, content and partnerships.
- Develop and deliver on-show activations for assigned events. Generate concepts, present them to stakeholders for approval, and build the marketing and participation plan to drive exhibitor and visitor involvement.
- Coordinate the development and delivery of marketing collateral including brochures, visitor tickets, advertisements, web banners, emails and other promotional materials.
- Manage and update event websites and digital platforms to ensure accurate, engaging and up-to-date information is available.
- Support public relations activities by coordinating with PR agencies and assisting with media engagement initiatives.
- Create, edit and proofread marketing content across English and Arabic materials to ensure quality, brand consistency and accuracy.
- Develop and deliver the audience growth plan for key visitor personas, covering data build, acquisition, segmentation and database management.
- Monitor and analyse marketing performance, taking ownership of KPI reporting, campaign analysis and post-event reporting. Using campaign performance to suggest improvements and optimizations to achieve KPIs
- Build and maintain relationships with internal teams, media partners, suppliers, associations and external stakeholders.
- Provide onsite marketing support during events, assisting with operational requirements and ensuring successful event delivery.
- Support special projects, research initiatives and marketing improvement activities as required by the business.
- Maintain accurate marketing records, files and administrative documentation to support effective team operations.
Qualifications, Experience and Skills:
Minimum Qualifications and Knowledge:
- University degree or equivalent qualification in Marketing, Communications, Business or a related discipline.
- Understanding of marketing principles, campaign planning and digital marketing channels.
- Knowledge of content creation, audience development and event marketing practices.
- Understanding of exhibition or events industry is desirable.
- Arabic language skills are desirable but not mandatory.
Minimum Experience:
- 2–3 years of experience in marketing, communications or a related field.
- Experience supporting marketing campaigns across multiple channels.
- Experience managing external stakeholders, suppliers or media partners is desirable.
- Experience within the exhibitions or events industry is advantageous.
Job-Specific Skills:
- Excellent written and verbal communication skills.
- Strong copywriting, proofreading and content creation skills.
- Excellent negotiation and relationship-building skills.
- Ability to plan and execute marketing campaigns.
- Strong research and analytical skills.
- Good understanding of digital marketing, email marketing and social media platforms.
- Strong attention to detail and accuracy.
- Ability to manage multiple projects and meet deadlines.
- Strong organisational and time management skills.
- Proficiency in Microsoft Office applications.
Behavioural Competencies:
- Communication
- Teamwork
- Customer Focus
- Flexibility / Adaptability
- Analytical Thinking
- Research Skills
- Organisation and Planning
- Attention to Detail
- Resilience
- Ability to Work Under Pressure
- Prioritisation
- Accountability
"Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time."
#LI-DNI