Summary
Avicen is seeking a Marketing Executive to support marketing and business development for its clinic in Muscat. The role includes planning campaigns, managing social media activities, generating and following up on leads, and coordinating health programs and events. The successful candidate will build relationships with corporate clients and referral partners, track campaign performance, and prepare reports. The role also involves ensuring marketing content follows clinic branding standards and applicable healthcare requirements.
The posting
As published on avicen.om. Pulled from the employer's site and shown as they wrote it.
Job Purpose To support and execute marketing and business development activities for the clinic, increase patient footfall, strengthen the clinic's brand presence, promote healthcare services, and build relationships with patients, corporate clients, referral partners, and the local community. Key Responsibilities Marketing & Promotion Develop and execute marketing campaigns to promote clinic services, doctors, specialties, packages, and healthcare programs. Plan and coordinate online and offline marketing activities to increase patient awareness and clinic visits. Support promotional campaigns, health awareness programs, medical camps, events, and community activities. Identify opportunities to improve the clinic's market presence and patient acquisition. Monitor competitor activities, market trends, and local healthcare promotions. Digital Marketing & Social Media Manage and coordinate the clinic's social media activities across relevant platforms. Create and coordinate engaging content related to doctors, treatments, services, health awareness, offers, and clinic activities. Coordinate with designers, photographers, agencies, and content creators when required. Monitor social media engagement, enquiries, leads, and campaign performance. Support digital advertising campaigns and lead-generation activities. Ensure marketing content follows the clinic's branding and communication standards. Patient Acquisition & Business Development Generate and follow up on leads from digital campaigns, events, referrals, and other marketing channels. Develop strategies to increase new-patient registrations and repeat visits. Establish and maintain relationships with corporate organizations, schools, institutions, community groups, and referral partners. Identify potential corporate tie-ups, healthcare partnerships, and business development opportunities. Coordinate with the clinic reception and operations teams to ensure proper follow-up of marketing-generated leads. Events & Campaigns Plan and coordinate health camps, awareness programs, promotional events, and community outreach activities. Coordinate with doctors and clinical teams for health campaigns and educational initiatives. Support the development of promotional materials, brochures, posters, presentations, and other marketing collateral. Ensure timely execution of campaigns and events within approved budgets. Market Research & Reporting Conduct market research to identify patient needs, market opportunities, and competitor activities. Track marketing leads, conversions, patient acquisition, campaign performance, and return on investment. Prepare regular marketing reports for management. Analyze campaign results and recommend improvements. Maintain an updated database of marketing contacts, leads, corporate clients, and referral partners. Brand & Compliance Maintain consistent clinic branding across all marketing channels. Ensure promotional materials and communications are accurate and professionally presented. Coordinate with management and clinical teams to ensure healthcare-related marketing content is appropriate and compliant with applicable regulations and internal policies. Maintain confidentiality of patient and business information.