Summary
CyberGate Defense is seeking a Marketing Manager to lead B2B marketing strategy and brand operations from its Abu Dhabi headquarters. The role covers brand positioning, demand generation, content and product marketing, digital campaigns, public relations, regional events, and agency and budget management. Candidates must have at least 10 years of B2B marketing experience and direct experience in cybersecurity, managed security services, or a major system integrator. A degree in marketing, business administration, communications, or a related field is required; strong English is required and Arabic is an advantage.
The posting
As published on cybergate.tech. Pulled from the employer's site and shown as they wrote it.
WE ARE HIRING: Marketing Manager (Cybersecurity / System Integration) 🚀
Are you a strategic B2B marketing leader with a proven track record of elevating brands in the high-stakes cybersecurity or technology integration space? Do you know how to translate complex technical capabilities into compelling, demand-generating market narratives?
CyberGate Defense is seeking an experienced, high-impact Marketing Manager to lead our marketing strategy and brand operations from our headquarters in Abu Dhabi, UAE.
This is a senior-level position for a hands-on strategist who thrives in B2B enterprise marketing, lead generation, high-visibility industry events, and digital brand building within the cybersecurity domain.
- 📍 Location: Abu Dhabi, UAE (HQ)
- 💼 Department: Marketing
- 🎯 Experience Required: 10+ Years of B2B Marketing Experience (Cybersecurity or System Integrator background is Mandatory)
🎯 The Mission (Role Overview)
As the Marketing Manager, you will design, drive, and execute end-to-end B2B marketing strategies that accelerate brand recognition, generate qualified pipeline leads, and strengthen our position as a leading cybersecurity authority in the region. You will partner closely with Executive Leadership, Business Development, and Pre-Sales teams to align marketing campaigns with commercial targets.
🔑 Key Responsibilities
- Strategic Brand Leadership: Architect and execute CyberGate's overall B2B marketing strategy, brand positioning, and messaging across the GCC region.
- Demand & Lead Generation: Design multi-channel B2B campaigns (digital, account-based marketing, content, events) to generate high-value leads for enterprise and government sales teams.
- Content & Product Marketing: Translate complex technical cybersecurity offerings (SOC, MSS, DFIR, Red Teaming, GRC) into clear, high-impact collateral, whitepapers, case studies, and pitch decks.
- Event Management: Lead end-to-end planning and execution for premier regional events, conferences, and exhibitions (e.g., GISEC, IDEX, Black Hat MEA, custom executive roundtables).
- Digital & Social Media Strategy: Direct digital campaigns across LinkedIn, search engines, and web platforms, managing performance analytics, SEO, and corporate messaging.
- Public Relations & Communications: Oversee press releases, media relations, thought leadership articles, and corporate announcements to elevate company visibility.
- Agency & Budget Management: Manage third-party vendors, creative agencies, and PR firms while maintaining budget optimization and tracking ROI.
🎓 Mandatory Qualifications & Skills
- Experience: 10+ years of progressive B2B marketing experience, with a heavy focus on the Middle East market.
- Domain Background (Mandatory): Direct marketing experience within Cybersecurity, Managed Security Services (MSSP), or a major System Integrator (SI) firm.
- Strategic B2B Focus: Proven ability to market complex, high-ticket technology services to enterprise and public sector stakeholders (CISO, CIO, CTO, C-suite).
- Event & Campaign Execution: Track record of managing large-scale industry tradeshows, webinars, and executive networking events.
- Digital Mastery: Strong command of performance marketing, LinkedIn Campaign Manager, Google Analytics, CRM/Automation platforms (HubSpot, Salesforce, or Zoho), and content management systems.
- Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
- Communication: Exceptional written and spoken English skills; Arabic proficiency is a distinct advantage.