Summary
Washmen is hiring a Marketing Manager for The Finery, its luxury garment care brand serving clients in Dubai and Abu Dhabi. The role owns the brand, client communications, editorial content, organic social, partnerships, events, PR, website and booking experience, and marketing measurement. The manager will work with Operations, Product, a brand creative and a videographer, and report to the Marketing Director. Applicants should have 5–6 years of brand, content or integrated marketing experience with a premium consumer brand, strong art direction and editorial judgment, excellent English writing, and UAE partnership or event experience; luxury-sector experience and Arabic are a plus.
The posting
As published on washmen.com. Pulled from the employer's site and shown as they wrote it.
About The Finery
The Finery is the bespoke luxury garment care house from Washmen, serving discerning clients in Dubai and Abu Dhabi. Our specialists clean, restore and alter couture, designer, bridal and luxury fashion pieces, and restore fine leather bags and shoes, through a meticulous seven-step process. Every piece is measured before and after care, guided by a personal concierge and covered by a guarantee of up to AED 10,000. Clients visit our store at Bluewaters or enjoy complimentary home collections, and luxury brands such as Zilli trust us as their official after-care partner.
Why you'll love working here
Shape a young luxury brand.Your taste and ideas will define what The Finery becomes.
The craft of a maison, the speed of a tech company.Work with master specialists inside an award-winning, tech-first business.
Real ownership.Own the brand end to end, report directly to the Marketing Director, and see your work go live quickly.
Room to grow.Work side by side with a dedicated brand creative and a shared videographer, in a company that promotes from within.
What you'll own
Brand:guard and elevate The Finery's voice, art direction, packaging and in-store experience
Clienteling:personal, high-value client communication and programmes for new, loyal and top-tier clients
Content:art-direct editorial content with your brand creative and videographer, telling the story of the craft
Organic social:build The Finery's editorial voice on Instagram and with carefully chosen tastemakers
Partnerships, events and PR:grow partnerships with luxury maisons and boutiques, host client events at Bluewaters, and earn the right press
Website and AIO:own the website and booking experience, and make The Finery the name AI assistants recommend
Across the business:partner with Operations and Product so every promise we make is delivered flawlessly
Measurement:track client value, retention, referrals and partner revenue, not just reach
What you bring
5–6 years in brand, content or integrated marketing for a premium consumer brand
A real feel for luxury: restraint, craft, exclusivity and the client relationship
Strong art direction and an editorial eye
A clear grasp of content that converts in luxury: it builds desire and still drives bookings
Excellent English writing in a refined, elegant voice
Data-driven to the core: you use data to fuel everything
Experience working with Operations and Product teams, and partnership or event experience in the UAE
A plus: previous luxury experience in fashion, beauty, jewellery, watches or hospitality · Arabic · a UAE luxury network · knowledge of fabrics and leather
Who you are
A problem solverwith elegant answers to hard questions
Commercially minded:you create luxury content that drives bookings
Best-practice obsessed,always studying the world's best brands
Hard-working,with exacting standards and an eye for detail
A revolutionary at heart:you want to redefine what luxury care can be
Discreet and relationship-driven,living our values: collaboration, transparency, innovative thinking and persistence
If this sounds like you, we'd love to meet you.