Summary
ADNOC is seeking a Media Analytics Manager to analyze media performance across TV, digital, social media, and print. The role develops dashboards and reports, monitors campaign results, and recommends improvements to media strategy and investment allocation. It also collaborates with marketing, media, creative, and technology teams and contributes to market research and measurement innovation. Applicants should have a relevant bachelor’s degree, 8 years of related experience, and experience with media analytics and reporting tools.
The posting
As published on adnoc.ae. Pulled from the employer's site and shown as they wrote it.
JOB PURPOSE:
The Media Analytics Manager is responsible for leading the analysis and interpretation of media data to generate actionable insights that enhance strategic decision-making and campaign performance. This role supports the optimization of media investments across all channels and ensures alignment with broader marketing and business objectives. This position plays a critical role in enabling data-driven decisions and fostering a culture of performance measurement and continuous improvement.
KEY ACCOUNTABILITIES:
Job Specific Accountabilities
Media Performance Analysis & Reporting
• Analyze media performance across channels including TV, digital, social media, and print to assess campaign effectiveness and identify improvement areas.
• Develop and maintain comprehensive dashboards and reports that track key performance indicators (KPIs) and media metrics.
• Monitor real-time campaign data to provide timely insights and recommendations for optimization.
• Ensure accuracy and consistency in reporting by validating data sources and methodologies.
• Present analytical findings in a clear and compelling manner to internal stakeholders and senior leadership.
Strategic Media Planning & Optimization
• Support the development of media strategies by providing data-driven insights and performance benchmarks.
• Conduct ROI and channel mix analysis to guide media spend allocation and maximize return on investment.
• Collaborate with media planners and buyers to refine targeting strategies based on performance data.
• Identify underperforming channels or campaigns and recommend corrective actions to improve outcomes.
• Contribute to annual media planning cycles by providing historical performance analysis and forecasting.
Cross-Functional Collaboration & Integration
• Work closely with Marketing, Analytics & Insights, and Media Managers to ensure alignment of media analytics with broader marketing goals.
• Partner with creative teams to assess the impact of messaging and content on media performance.
• Collaborate with digital and technology teams to implement tracking solutions and ensure data integrity.
• Support campaign briefing and post-campaign review processes with relevant performance insights.
• Facilitate knowledge sharing across teams to promote data literacy and informed decision-making.
Market Intelligence & Innovation
• Conduct competitive analysis and market research to identify emerging trends and opportunities in media consumption.
• Stay abreast of industry developments, tools, and best practices in media analytics and digital marketing.
• Evaluate and implement new analytics platforms and technologies to enhance reporting capabilities.
• Benchmark internal performance against industry standards to identify gaps and areas for improvement.
• Drive innovation in media measurement by piloting new methodologies and tools.
QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:
Minimum Qualification
• Bachelor’s degree in marketing, Business Analytics, Statistics, Media Studies, or a related field.
Minimum Experience & Knowledge & Skills
• 8 years of experience in media analytics, marketing performance analysis, or a related field.
• Proven track record of working with media data across multiple channels including digital, TV, and social media.
• Experience with media measurement tools such as Google Analytics, Adobe Analytics, Nielsen, or similar platforms.
• Strong background in data visualization and reporting using tools like Power BI, Tableau, or Excel.
• Demonstrated ability to translate complex data into actionable insights for senior stakeholders.