Summary
Circles is a global technology company that provides a SaaS platform and operates digital telco, CPaaS, and travel technology businesses. The Proposition & Pricing Manager will shape value propositions and pricing for a digital telco brand ahead of launch, and support customer acquisition, engagement, usage, and retention strategies. The role includes competitor and market analysis, tracking commercial KPIs, and presenting recommendations to senior leaders and cross-functional teams. Applicants should have 10+ years of relevant experience, strong telecom and digital product knowledge, advanced Excel and SQL skills, and experience with B2C products; the role is listed in the United Arab Emirates.
The posting
As published on circles.co. Pulled from the employer's site and shown as they wrote it.
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
About the role:
We are seeking a strategic, data-driven Proposition & Pricing Manager to join our digital telco brand during its critical pre-launch phase. This high-visibility, B2C role will be central to defining compelling value propositions and developing pricing strategies that establish strong competitive differentiation and drive commercial success in the market.
Reporting to the Head of Commercial, the successful candidate will leverage extensive telecom and digital product expertise, possess a deep understanding of customer lifecycles, and excel in translating market insights and customer behaviors into innovative, commercially robust propositions that maximize growth and retention.
What you’ll be responsible for:
Partner closely with the Product Lead to define, implement, and monitor critical success metrics, ensuring accurate data infrastructure and measurement frameworks are in place ahead of launch
Support the Head of Commercial in designing and implementing strategies focused on customer acquisition, engagement, usage enhancement, and retention with a customer-centric approach
Regularly keep abreast of competitor actions and market developments (including pricing adjustments, new products / services / features), conducting comprehensive market and competitor analysis to identify baseline market requirements and opportunities for strategic differentiation
Continuously track and analyze commercial performance metrics, such as ARPU, churn, engagement, and ROI, and deliver insightful reports and actionable recommendations to senior leadership
Communicate complex insights and recommendations clearly and effectively to cross-functional teams to drive informed decision-making
Influence and contribute to ongoing refinement of product features, user experiences, and customer engagement strategies aligned with evolving market dynamics and business goals
What we’re looking for:
10+ years’ experience in product management, pricing strategy, analytics, or commercial intelligence, ideally within telecom, digital consumer products, or subscription-based services
Strong command of telecom and digital engagement KPIs, including ARPU, MRR, MAU, DAU, churn, NPS, and CSAT
Advanced analytical skills with expert-level proficiency in Excel (Pivot Tables, VLOOKUP, advanced formulas) and SQL querying for data extraction and analysis
Proven track record translating complex data into clear, actionable insights that enhance product-market fit and commercial performance
Hands-on experience in B2C digital product environments, with deep understanding of customer lifecycles and pricing levers; digital telco experience is highly preferred
Excellent communication, storytelling, and stakeholder management skills, with a demonstrated ability to influence diverse teams and senior leaders
Experience working in or knowledge of the MENA region market dynamics and customer behavior is strongly preferred
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.