Summary
The Little Fox, a street-food concept from Rowley’s Restaurant, is hiring a full-time Senior Marketing Executive for its Dubai and Abu Dhabi operations. The role manages daily social media, creates trend-led content, coordinates influencer and PR activity, and supports campaigns and local activations. The successful candidate will monitor campaign metrics and prepare monthly reports. Applicants should have 3 to 5 years of hands-on marketing experience in food and beverage, fashion, or retail, with strong knowledge of UAE culture and social media trends.
The posting
As published on rowleysrestaurants.com. Pulled from the employer's site and shown as they wrote it.
Job Title: Senior Marketing Executive
Company: The Little Fox (A Rowley’s Restaurant Concept)
Location: UAE (Dubai & Abu Dhabi) Job Type: Full-Time
About The Little Fox Born from the acclaimed Rowley’s Restaurant, The Little Fox is a bold, vibrant, and playful street-food concept taking the UAE by storm. We serve up iconic steak and frites cones, craft burgers, and a serious dose of attitude across our food trucks and pop-up locations. Fast, fun, and culturally plugged-in, The Little Fox sits at the intersection of culinary excellence and urban lifestyle. We are looking for a creative, execution-focused Senior Marketing Executive to help amplify our brand voice.
Position Overview We are seeking a dynamic Senior Marketing Executive to drive daily marketing operations, digital content, and on-the-ground activations for The Little Fox. Reporting to the Marketing Manager, you will be the hands-on force behind our social media presence, influencer collaborations, and campaign rollouts. The ideal candidate is a cultural sponge with a proven track record in fast-paced, lifestyle-driven sectors such as Food & Beverage, fashion, or retail, who knows how to translate brand attitude into viral engagement and footfall.
Key Responsibilities
- Campaign Execution: Assist in bringing the brand’s marketing calendar to life, executing seasonal campaigns, limited-time menu drops, and location launches across digital and physical touchpoints.
- Social Media Management: Own the day-to-day management of The Little Fox’s social channels (with a heavy focus on TikTok and Instagram). Create natively engaging, trend-led content that resonates with an urban, youth-skewing demographic.
- Content Production: Coordinate and assist in directing on-site photo and video shoots. Capture raw, behind-the-scenes content of our food trucks and pop-ups for daily stories and reels.
- Influencer & PR Coordination: Manage day-to-day relationships with local food, lifestyle, and fashion influencers. Coordinate tasting sessions, PR kit deliveries, and user-generated content (UGC) tracking.
- Local Brand Activations: Support the execution of guerrilla marketing tactics and community events at high-traffic hubs to drive immediate local awareness and sales.
- Analytics & Reporting: Monitor daily social media metrics, track campaign performance, and compile monthly reports to identify successful tactics and areas for growth.
Qualifications & Requirements
- Experience: 3 to 5 years of proven, hands-on marketing experience.
- Industry Background: Essential background in Food & Beverage, fashion, or retail. You must understand how to market an experiential lifestyle brand.
- Digital Native: Exceptional understanding of current social media trends, algorithm shifts, and native content creation (CapCut, basic Canva/Adobe skills are a major plus).
- Trend Aware: Deeply connected to local UAE culture, streetwear, and dining trends, with an eye for what captures audience attention.
- Agility: Highly adaptable and comfortable working in a fast-paced, non-traditional environment (including visiting food trucks and outdoor pop-ups).