Summary
wasl Asset Management Group is seeking a Senior Portfolio Manager – Customer Lifecycle Management to oversee technology initiatives supporting leasing, sales, and other customer-facing functions. The role manages demand intake, prioritization, business cases, delivery oversight, governance, and portfolio performance, while driving improvements across customer platforms and journeys. The successful candidate will bring a bachelor's degree in a relevant discipline, 7–10 years of relevant experience including 3–5 years in a managerial role, and strong CRM knowledge, particularly Salesforce, with an understanding of SAP S/4HANA and enterprise integration. The position is listed in Dubai.
The posting
As published on wasl.ae. Pulled from the employer's site and shown as they wrote it.
JOB DETAILS
Position Title: Senior Portfolio Manager – Customer Lifecycle Management (CLM)
Reports to: Head of Business Relationship & Delivery Management
Department: Information Technology
POSITION SUMMARY
The Senior Portfolio Manager – Customer Lifecycle Management (CLM) manages the technology portfolio supporting customer-facing business functions, with primary focus on leasing, sales, and the end-to-end customer lifecycle. The role serves as a strategic interface between business stakeholders and technology teams, translating business priorities into a structured portfolio of digital and technology initiatives. It manages demand intake, prioritization, business cases, solution delivery, and portfolio performance to ensure investments deliver measurable business and customer outcomes. The role drives customer lifecycle transformation through CRM, ERP, digital channels, automation, data, analytics, and emerging technologies. Working across business, technology, and external partners, the position ensures solutions are integrated, scalable, customer-centric, and aligned with organizational transformation priorities.
KEY RESPONSIBILITIES AND PERFORMANCE STANDARDS
Key Accountabilities
• Act as the strategic technology partner for leasing, sales, and other customer-facing functions, developing a strong understanding of business priorities, operational challenges, and customer lifecycle requirements.
• Translate business objectives and customer needs into technology requirements, portfolio priorities, and transformation initiatives aligned with the organization's business and digital strategy.
• Own and manage the CLM demand portfolio, overseeing demand intake, assessment, prioritization, sequencing, and progression through the appropriate governance and delivery processes.
• Partner with business stakeholders to develop business cases for proposed initiatives, defining business requirements, expected benefits, scope, dependencies, investment requirements, and success measures.
• Maintain consolidated visibility of the CLM portfolio, including pipeline, delivery status, dependencies, risks, resource constraints, investment requirements, and expected business outcomes.
• Drive technology-enabled transformation of the customer lifecycle across acquisition, conversion, leasing, sales, servicing, retention, and other relevant customer touchpoints.
• Lead the business adoption and enhancement of customer lifecycle platforms, including Salesforce, SAP S/4HANA integrations, digital applications, and other customer-facing solutions.
• Identify opportunities to leverage automation, data, analytics, AI, and digital capabilities to improve customer experience, process efficiency, personalization, and business performance.
• Partner with solution architects, delivery teams, technology specialists, and vendors to define and deliver scalable, secure, integrated, and customer-centric solutions that meet agreed business requirements.
• Oversee delivery of assigned portfolio initiatives, monitoring scope, schedule, budget, dependencies, risks, quality, and business readiness, and initiating corrective actions or escalation where required.
• Map and assess customer journeys across digital and physical touchpoints, identifying pain points and opportunities to simplify processes and improve the overall customer experience.
• Establish effective governance and communication with business stakeholders, providing clear visibility of portfolio priorities, delivery progress, risks, dependencies, and decisions required.
• Manage technology vendors and implementation partners supporting CLM solutions, including participation in solution and vendor evaluation and monitoring delivery performance against agreed requirements.
• Define and monitor portfolio and solution performance measures, including business adoption, customer experience, process efficiency, lead conversion, service performance, and other agreed benefits.
• Conduct post-implementation reviews and use business feedback, performance data, and customer insights to identify opportunities for continuous enhancement of CLM platforms and processes.
KEY TECHNICAL SKILLS AND KNOWLEDGE
Competency
Description
Proficiency Level
Customer Lifecycle Management
Design and manage technology capabilities supporting customer acquisition, conversion, servicing, engagement, and retention
Advanced
Business Relationship Management
Translate business strategy and priorities into technology requirements, investment priorities, and delivery outcomes
Advanced
Demand & Portfolio Management
Manage demand intake, prioritization, portfolio planning, dependencies, governance, and performance
Advanced
CRM & Customer Platforms
Apply strong knowledge of CRM platforms, particularly Salesforce, to enable customer lifecycle and engagement capabilities
Advanced
Digital Transformation & Innovation
Identify and drive opportunities using digital platforms, automation, AI, and emerging technologies
Advanced
Customer Journey & Experience Optimization
Assess customer journeys and translate pain points and opportunities into technology-enabled improvements
Advanced
Solution Delivery & Integration
Oversee delivery of integrated solutions across CRM, ERP, digital channels, and enterprise platforms
Advanced
Data & Customer Analytics
Apply data and analytics to customer insights, performance measurement, personalization, and decision-making
Intermediate
Business Case & Benefits Management
Develop business cases and monitor realization of expected business and customer outcomes
Advanced
Vendor & Technology Partner Management
Manage technology partners and vendor performance against scope, quality, cost, and delivery requirements
Intermediate
COMMUNICATIONS & WORKING RELATIONSHIPS
Internal:
Head of Business Relationship & Delivery Management, Business Transformation and Business Excellence teams, Leasing, Sales, Customer Experience, Marketing, Finance, Legal, IT and Technology teams, Enterprise Architecture, Data and Analytics, Information Security, and other relevant business functions.
External:
Technology vendors, Salesforce and ERP implementation partners, system integrators, consultants, digital solution providers, and other specialist technology partners.
WORK SETTING & DECISION AUTHORITY
Operates across business and technology functions in a complex transformation environment involving multiple customer platforms, stakeholders, vendors, and concurrent initiatives. The role manages CLM portfolio priorities, demand assessment, delivery oversight, and stakeholder alignment within established governance and delegated authority. Exercises judgment in prioritizing demand and resolving portfolio and delivery issues, escalating significant investment, architecture, resource, commercial, or strategic decisions as appropriate.
FINANCIAL RESPONSIBILITIES
Supports planning and monitoring of technology investments and project expenditure across the assigned CLM portfolio. Ensures initiatives are supported by appropriate business cases, cost visibility, benefits tracking, and financial governance, while monitoring vendor and project expenditure against approved budgets.
SELECTION CRITERIA
Qualifications and Experience (Essential):
- Bachelor's degree in Information Technology, Business Administration, Computer Science, Information Systems, or a related discipline.
- 7–10 years of relevant experience, including 3–5 years in a managerial role, in business relationship management, technology portfolio management, digital transformation, IT delivery, or related areas.
- Strong experience in demand and portfolio management, business case development, and delivery of customer-facing technology initiatives.
- Strong knowledge of CRM platforms, particularly Salesforce, with understanding of ERP platforms such as SAP S/4HANA and enterprise system integration.
- Experience supporting customer lifecycle processes across areas such as leasing, sales, CRM, customer service, or digital customer channels.
- Strong stakeholder management, analytical, commercial, project delivery, and communication capabilities.
Desirable:
- Master's degree in Business, Technology, Digital Transformation, or a related field.
- Experience within real estate, asset management, property, hospitality, or other customer-intensive industries.
- Exposure to AI, automation, customer analytics, digital experience platforms, and enterprise transformation programs.
- Relevant certifications in project/program management, agile delivery, Salesforce, business relationship management, or portfolio management.