Summary
Novartis is seeking a Therapeutic Area Representative for its commercial portfolio in Kuwait. The role executes field plans, engages healthcare professionals with approved brand messaging, shares clinical evidence, and works toward agreed sales objectives. Responsibilities include documenting customer visits, gathering market insights, supporting local promotional activities, and collaborating with marketing, medical, value and access, and execution teams. A relevant degree, a successful performance track record, and strong communication, analytical, and presentation skills are required; product launch experience and familiarity with the Kuwait market are preferred.
The posting
As published on novartis.com. Pulled from the employer's site and shown as they wrote it.
Job Description Summary
The TA Representative is responsible for executing the in-field commercial strategy for assigned priority brands within a defined territory. The role focuses on high-quality customer engagement, effective execution of brand and tactical plans, generating demand, and delivery of agreed sales objectives, in line with Novartis policies, ethical standards, and compliance requirements.
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Job Description
Major accountabilities:
- Execute the ICE field execution framework by segmenting customers, applying value-based targeting, delivering personalized omnichannel engagement, following data-driven call plans, and ensuring timely visit documentation.
- Deliver compliant, high-impact customer engagement by applying approved brand messaging, leveraging digitaltools, and continuously improving execution through coaching and performance insights.
- Act as a trusted therapeutic area commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.
- Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance customer engagement impact.
- Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.
- Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
- Collaborate cross-functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners
Requirements:
- Degree/education in relevant discipline.
- Proven successful performance track record
- Experience in launching new products is preferred
- Solid experience in Kuwait market is preferred.
- Solid communication skills, analytical skills and presentation skills.
- Established experience in successfully managing and engaging TMEs.
Skills Desired
Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics