أخصائي علامة تجارية

Job Description – Brand Specialist at ThurayaBiz

Job Summary

The Brand Specialist at ThurayaBiz plays a key role in supporting the development, management, and implementation of brand strategies that strengthen the organization’s and clients’ brand presence. Reporting to the relevant Brand/Creative Lead, this position involves coordinating brand activities, maintaining brand consistency, and developing solutions that enhance brand recognition and engagement.

Key Responsibilities and Roles:

1) Brand Strategy & Development:

• Support the development and implementation of brand strategies and initiatives.
• Translate brand strategies into practical creative and communication solutions.
• Conduct market and competitor research to identify branding opportunities.
• Support the development and evolution of brand positioning and identity.

2) Brand Identity & Guidelines

• Ensure consistency with approved brand guidelines across all communication touchpoints.
• Support the development and maintenance of brand assets, templates, and guidelines.
• Review creative materials to ensure alignment with brand standards.
• Provide recommendations to strengthen brand consistency and recognition.

3) Collaboration and Project Support

• Work closely with creative, marketing, communication, and project management teams.
• Coordinate with internal teams and clients to understand brand requirements.
• Participate in brainstorming sessions and contribute strategic and creative ideas.
• Support the delivery of branding projects within agreed timelines.

4) Brand Monitoring & Quality Assurance

• Monitor brand implementation across different platforms and materials.
• Review brand-related content and materials for accuracy and consistency.
• Track relevant market and brand trends and provide recommendations.
• Maintain organized brand assets and documentation.

5) Innovation & Continuous Learning

• Stay updated with branding, marketing, communication, and consumer trends.
• Identify opportunities to improve brand engagement and visibility.
• Propose innovative branding solutions based on market and audience insights.
• Participate in training and professional development.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Business Administration, or related field.
• Relevant certifications in branding, marketing, or communications.
• 2–4 years of experience in branding, marketing, communications, or related roles.
• Proven experience supporting brand development and implementation.

Skills & Competencies (Nice to Have)

• Strong understanding of branding principles and brand strategy.
• Knowledge of marketing, consumer behavior, and market research.
• Strong presentation, communication, and storytelling skills.
• Ability to interpret and apply brand guidelines.
• Creative and strategic thinking with strong attention to detail.
• Strong organizational and project coordination skills.
• Effective communication, teamwork, adaptability, and customer focus.

What's great in the job?

• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company