أخصائي تسويق رقمي

Job Description – Digital Marketing Specialist at ThurayaBiz

Job Summary

The Digital Marketing Specialist at ThurayaBiz plays a key role in planning, implementing, and optimizing digital marketing activities that support the organization’s branding, marketing, and business objectives. Reporting to the relevant Marketing Lead, this position involves managing digital campaigns, creating performance-driven strategies, monitoring digital channels, and using data and insights to improve audience engagement and marketing results.

Key Responsibilities and Roles:

1) Digital Marketing Campaigns:

• Plan and execute digital marketing campaigns across relevant platforms.
• Support the development of digital marketing strategies aligned with business objectives.
• Coordinate digital campaigns across social media, websites, email, and other digital channels.
• Ensure campaigns are delivered according to approved timelines and objectives.

2) Content & Digital Channels

• Coordinate with content and creative teams to develop digital marketing materials.
• Manage and optimize digital content across relevant platforms.
• Support website, social media, email marketing, and other digital initiatives.
• Ensure digital content is aligned with brand guidelines and target audiences.

3) Analytics & Performance Monitoring

• Monitor digital marketing performance using relevant analytics and reporting tools.
• Analyze campaign results, audience behavior, engagement, and conversion data.
• Prepare performance reports and provide recommendations for improvement.
• Conduct research on digital trends, competitors, and audience preferences.

4) Collaboration and Project Support

• Work closely with marketing, creative, content, and project management teams.
• Coordinate with external suppliers and digital platforms when required.
• Participate in brainstorming sessions and contribute digital marketing ideas.
• Support multiple campaigns and projects simultaneously.

5) Innovation & Continuous Learning

• Stay updated with digital marketing trends, platforms, tools, and technologies.
• Explore new digital channels and marketing opportunities.
• Recommend innovative approaches to improve reach, engagement, and performance.
• Participate in training and professional development.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or related field.
• Relevant certifications such as Google Ads, Google Analytics, Meta, HubSpot, or other digital marketing certifications.
• 2–4 years of experience in digital marketing or related roles.
• Proven experience managing digital campaigns and analyzing digital performance.

Skills & Competencies (Nice to Have)

• Strong knowledge of social media, SEO, SEM, email marketing, and digital advertising.
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, and other digital marketing tools.
• Strong analytical and data interpretation skills.
• Understanding of content marketing and audience engagement.
• Creativity, attention to detail, and strong organizational skills.
• Ability to manage multiple campaigns and meet deadlines.
• Effective communication, teamwork, adaptability, and customer focus.

What's great in the job?

• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company