Summary
ThurayaBiz is hiring a Brand Specialist in Muscat, Oman, to support the development and implementation of brand strategies for the organization and its clients. The role includes maintaining brand consistency, reviewing creative materials, researching markets and competitors, coordinating with internal teams and clients, and organizing brand assets. Applicants should have a relevant bachelor’s degree, 2–4 years of related experience, and strong communication, presentation, and project coordination skills. Relevant branding, marketing, or communications certifications are also noted.
The posting
As published on thuraya.biz. Pulled from the employer's site and shown as they wrote it.
Job Description – Brand Specialist at ThurayaBiz
Job Summary
The Brand Specialist at ThurayaBiz plays a key role in supporting the development, management, and implementation of brand strategies that strengthen the organization’s and clients’ brand presence. Reporting to the relevant Brand/Creative Lead, this position involves coordinating brand activities, maintaining brand consistency, and developing solutions that enhance brand recognition and engagement.
Key Responsibilities and Roles:
1) Brand Strategy & Development:
- Support the development and implementation of brand strategies and initiatives.
- Translate brand strategies into practical creative and communication solutions.
- Conduct market and competitor research to identify branding opportunities.
- Support the development and evolution of brand positioning and identity.
2) Brand Identity & Guidelines
- Ensure consistency with approved brand guidelines across all communication touchpoints.
- Support the development and maintenance of brand assets, templates, and guidelines.
- Review creative materials to ensure alignment with brand standards.
- Provide recommendations to strengthen brand consistency and recognition.
3) Collaboration and Project Support
- Work closely with creative, marketing, communication, and project management teams.
- Coordinate with internal teams and clients to understand brand requirements.
- Participate in brainstorming sessions and contribute strategic and creative ideas.
- Support the delivery of branding projects within agreed timelines.
4) Brand Monitoring & Quality Assurance
- Monitor brand implementation across different platforms and materials.
- Review brand-related content and materials for accuracy and consistency.
- Track relevant market and brand trends and provide recommendations.
- Maintain organized brand assets and documentation.
5) Innovation & Continuous Learning
- Stay updated with branding, marketing, communication, and consumer trends.
- Identify opportunities to improve brand engagement and visibility.
- Propose innovative branding solutions based on market and audience insights.
- Participate in training and professional development.
Qualifications
- Bachelor’s degree in Marketing, Branding, Communications, Business Administration, or related field.
- Relevant certifications in branding, marketing, or communications.
- 2–4 years of experience in branding, marketing, communications, or related roles.
- Proven experience supporting brand development and implementation.
Skills & Competencies (Nice to Have)
- Strong understanding of branding principles and brand strategy.
- Knowledge of marketing, consumer behavior, and market research.
- Strong presentation, communication, and storytelling skills.
- Ability to interpret and apply brand guidelines.
- Creative and strategic thinking with strong attention to detail.
- Strong organizational and project coordination skills.
- Effective communication, teamwork, adaptability, and customer focus.
What's great in the job?
- Great team of smart people, in a friendly and open culture
- No dumb managers, no stupid tools to use, no rigid working hours
- No waste of time in enterprise processes, real responsibilities and autonomy
- Expand your knowledge of various business industries
- Create content that will help our users on a daily basis
- Real responsibilities and challenges in a fast evolving company