CRM Strategy Manager

Responsibilities

1. Own CRM traffic strategy and resource allocation. Develop and optimize traffic strategies across CRM channels, including Push Notifications, WhatsApp, and other off-site user engagement channels.
2. Design resource allocation mechanisms based on user value, business priorities, and conversion efficiency. Drive conversion and business growth through data.
3. Monitor and analyze key funnel metrics across CRM channels, identify growth opportunities and performance issues, and develop strategies to improve user conversion, order volume, and overall traffic efficiency.
4. Establish traffic governance mechanisms. Evaluate the effectiveness and rationality of traffic allocation across different campaigns, user segments, and business scenarios.
5. Establish governance mechanisms to reduce inefficient or excessive user outreach and improve overall resource utilization. Develop differentiated user engagement strategies.
6. Understand user behavior and lifecycle characteristics, and design differentiated CRM strategies for different user segments, scenarios, and business objectives. Drive experimentation and continuous optimization.
7. Design and analyze A/B tests to evaluate traffic and CRM strategies, identify key drivers of performance changes, and continuously improve strategy effectiveness. Collaborate cross-functionally.
8. Work closely with Product, Algorithm, User Operations, Marketing, and other teams to translate business needs into scalable traffic strategies and drive strategy implementation.

Requirements

1. Bachelor's degree or above, preferably in Statistics, Mathematics, Computer Science, Economics, Business Analytics, or related fields.
2. Strong analytical skills, with proficiency in SQL and experience using data to identify problems and support business decisions.
3. Experience or strong understanding of CRM, user growth, traffic strategy, or lifecycle operations.
4. Experience with Push, WhatsApp, email, or similar engagement channels is preferred.
5. Familiar with A/B testing and fundamental statistical analysis methods, with the ability to independently evaluate strategy performance.
6. Strong structured thinking and problem-solving skills, with the ability to balance user experience, conversion efficiency, and business objectives.
7. Strong communication and cross-functional collaboration skills.
8. English as a working language. Chinese or Arabic proficiency is a plus.

Highlights

1. Own CRM strategy with direct business impact.
2. Take ownership of CRM traffic and engagement strategy across key channels such as Push and WhatsApp , directly influencing user conversion, engagement, and order growth.
3. Build intelligent traffic allocation strategies.
4. Design data-driven resource allocation and targeting strategies to determine who to reach, when to reach them, through which channel, and with what content, maximizing traffic efficiency while protecting user experience.
5. Work at the intersection of Growth, Data and Product.
6. Go beyond campaign execution by working closely with Product, Algorithm, Data Science, and User Operations teams to build scalable and increasingly personalized CRM capabilities.
7. High ownership and room to build from the ground up.
8. Play a key role in shaping CRM strategy, experimentation frameworks, traffic governance, and personalization capabilities in a fast-growing market.