Summary
e& (Etisalat) is seeking a Director to lead acquisition of business customers from competitors and expand in competitive and shared territories in Dubai. The role sets and executes market-entry strategies, identifies priority areas, leads deal acquisition, and owns customer, revenue, and market-share targets. It also establishes performance tracking and governance processes and coordinates with sales, marketing, and operations. Applicants should have a strong background in B2B sales, telecom, or competitive markets, with a record of market penetration and effective stakeholder leadership.
The posting
As published on eand.com. Pulled from the employer's site and shown as they wrote it.
We are seeking a results-driven Director to lead competitive market acquisition initiatives with a primary focus on winning business customers from competitors. This role will drive targeted expansion in competitor-dominated areas, shared zones, and Taawon regions, ensuring accelerated growth in customer base, revenue, and market share.
Responsibilities
Competitive Strategy & Execution
- Develop and execute aggressive strategies to penetrate competitor territories and convert business customers.
- Identify high-value target areas (competition zones, shared areas, Taawon) and prioritize opportunities.
Market Expansion & Deal Acquisition
- Lead initiatives to win new deals and increase market share in targeted segments.
Drive proactive engagement with business customers to shift them from competitors.
Performance & Growth Delivery
- Own and deliver on acquisition targets, focusing on customer numbers, revenue growth, and overall performance.
- Track KPIs and ensure consistent achievement of measurable results.
Planning & Governance
- Establish clear processes, frameworks, and governance models to ensure structured execution.
Implement performance tracking, reporting, and accountability mechanisms.
Cross-Functional Leadership
- Collaborate with sales, marketing, and operations teams to align execution with strategy.
Ensure seamless coordination for faster deal closures and improved customer experience.
Key Focus Areas
- Business customer acquisition from competitors.
- Expansion in competitive and shared territories.
- Taawon-driven growth opportunities.
- Strong performance management and measurable outcomes
Success Metrics
- Increase in acquired business customers.
- Market share growth in targeted areas.
- Revenue uplift from competitive wins
- Conversion rate from competitor accounts.
- Execution efficiency and speed of deal closure
Qualifications
- Strong background in B2B sales, telecom, or competitive market environments
- Proven track record in market penetration and winning from competitors
- Strategic mindset with strong execution capability
- Data-driven and performance-focused leadership
- Excellent stakeholder management and leadership skills