Events and Campaigns Specialist

Title: Events & Campaigns Specialist

Section: Events & Campaigns Section

Department: Corporate Communications & Brand

Sector: Support Services Sector

Entity: Department of Energy

Role Purpose:

• The Events & Campaigns Specialist is responsible for the implementation of marketing campaigns and event plans through various marketing media streams, as well as the organization of events designed to communicate key messages and industry developments in a timely manner. This role also entails event planning, including end-to-end organization oversight and delivery success assurance.

• Additionally, the Events & Campaigns Specialist is responsible for researching new and innovative methods of communicating via various channels to target specific audiences. This includes continuous evaluation of the success of the employed tools and the organized events, as well as regular feedback collection from the relevant stakeholders.

Key Responsibilities:

• Assist in the development and implementation of campaigns and event plans in accordance with predefined communication strategies, with a particular focus on marketing collateral and events

• Assist in organizing and overseeing events on behalf of DoE as instructed by the Events & Campaigns Section Head.

• Maintain an up-to-date list of stakeholder contacts.

• Support coordination with the larger Events & Campaigns team in order to comprehend key messages from relevant channels (e.g. media, town halls, events, etc.).

• Contribute to the response of inquiries resulting from marketing campaigns and events.

• Collaborate with internal and external teams to identify marketing opportunities and promising events that will enhance DoE's image and reinforce its positive perception in the community.

• Assist in the planning, organization, and execution of internal and external events that are aligned with DoE's objectives to ensure that messages are shared efficiently and effectively with the appropriate stakeholders. This includes support with logistics (venues, etc.).

• Assist the Senior Events & Campaigns Specialist in maintaining relationships with local and international parties (audio-visual and print) to ensure the effective marketing of the Department of Energy's initiatives and work streams.

• As directed by the Events & Campaigns Senior Specialist, collaborate with the relevant Corporate Communications & Brand Directorate stakeholders to ensure the on-time delivery of DoE marketing campaign content.

• Assist in the development of effective relationships with external events/marketing agencies in support of the execution of marketing campaigns with a high impact.

• Assist in evaluating the efficacy of marketing and events to ensure achievement of predetermined objectives.

• Contribute to and assist with other marketing and event activities per the Events & Campaigns Section Head and Senior Events & Campaigns Specialist's instructions.

Requirements:

• Bachelor’s degree in marketing, events or related field

Core Capabilities:

• Good understanding of communications, branding, marketing, events

• Knowledge of Marketing methods, tools and techniques

• Knowledge of events management covering the entire cycle from initiation to measuring effectiveness

• Understanding of the energy sector in Abu Dhabi and the UAE

• Fluency in Arabic and English, both spoken and written, at a professional level

• Event management skills

• Interpersonal and team working skills

• Time management and organization skills

• Analytical and problem-solving skills

• Effective oral and written communication

• Attention to detail and accuracy skill

Experience & Exposure

• Previous work experience in a similar role

• Minimum of 3 - 5 years of experience, in a relevant field

• Ability to support in execution of the marketing and events strategy and plans

• Ability to plan and execute effective marketing campaigns

• Ability to respond to requests from relevant stakeholders

• Ability to establish and maintain relationships with relevant stakeholders

• Ability to present oral or written reports on DoE’s marketing communications strategy, plan and evaluate campaigns

• Ability to keep up to date with sector changes and its consequent impact

• Ability to work with key stakeholders (including government officials), DoE management, external parties, and advisors

• Ability to scan the external environment to understand impact on the organization and the sector

Responsibilities

• Assist in developing and implementing campaigns and event plans aligned with communication strategies, focusing on marketing collateral and events.
• Organize and oversee DoE-related events as directed by the Events & Campaigns Section Head.
• Maintain an updated stakeholder contact list and support coordination with the Events & Campaigns team to understand key messages from various channels.
• Contribute to responding to inquiries arising from marketing campaigns and events.
• Identify marketing opportunities and promising events in collaboration with internal and external teams to enhance DoE's image and community perception.
• Plan, organize, and execute internal and external events in line with DoE's objectives, ensuring efficient and effective message delivery to stakeholders.
• Support the Senior Events & Campaigns Specialist in maintaining relationships with local and international parties for effective marketing of DoE's initiatives.
• Collaborate with Corporate Communications & Brand Directorate stakeholders to ensure timely delivery of DoE marketing campaign content.
• Assist in building effective relationships with external events/marketing agencies to support high-impact marketing campaigns.
• Evaluate the efficacy of marketing and events to ensure the achievement of predefined objectives.

Qualifications

• Bachelor's degree in marketing, events, or a related field.
• Previous work experience in a similar role, demonstrating a strong understanding of marketing and event management.
• Minimum of 3 - 5 years of experience in a relevant field, showcasing a proven track record of success.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• Strong organizational and time management skills, with the capacity to handle multiple tasks and meet deadlines.
• Proficiency in using various marketing tools and platforms, including social media and event management software.
• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
• Ability to work independently and take initiative, while also thriving in a team-oriented environment.
• Flexibility and adaptability to handle changing priorities and a dynamic work environment.
• A genuine interest in the energy sector and a commitment to the mission and values of the Department of Energy.