Summary
Circles is a global technology company seeking a Head of Marketing for MENA, based in the United Arab Emirates. The role will lead marketing strategy and go-to-market execution for a new digital telecom brand, including brand positioning, customer acquisition, retention, media optimization, and campaign performance. The successful candidate will partner with Product, Design, and Commercial teams and build a regional marketing team. Applicants should have 13+ years of experience, including 5+ years in marketing leadership at a high-growth B2C digital, telecom, or technology business, with expertise in MENA markets.
The posting
As published on circles.co. Pulled from the employer's site and shown as they wrote it.
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Job Title: Head of Marketing (MENA)
Location: United Arab Emirates (UAE)
Employment Type: Permanent, Full-time
About the Role:
We are seeking a strategic, growth-oriented Head of Marketing (MENA) to architect and execute the end-to-end marketing strategy for a new digital telecom brand launching in the region. Reporting directly to the General Manager, this is a critical leadership role responsible for establishing a highly differentiated brand positioning, driving full-funnel customer acquisition, and engineering culturally resonant narratives within a competitive digital telecom landscape.
The individual plays a foundational role in defining our market-entry and long term growth strategies, spanning brand equity, performance marketing, and comprehensive go-to-market (GTM) execution. The ideal candidate will require a sophisticated digital pedigree and a strong commercial mindset, eager to scale a high-velocity B2C challenger brand from inception to market leader.
Roles and Responsibilities:
Strategic Growth Leadership: Define and own the full-funnel marketing strategy, taking accountability for digital and offline acquisition, customer retention, and delivering channel performance and growth.
Go-to-Market (GTM) Strategy: Develop and execute scalable GTM frameworks including core messaging, communication mix, directing end-to-end campaigns that ensure clear market differentiation and alignment with broader business and commercial objectives.
Brand Identity & Localization: Co-create and scale distinctive B2C digital brand. Adapt the brand narrative, positioning, personality, and tone of voice to ensure deep local relevance across universal brand identity.
Media & Channel Optimization: Oversee media planning and creative execution across performance digital, social, influencer network, content marketing and Above-The-Line (ATL) channels. Optimization allocations to maximize reach, cost efficiency, and ROI across targeted customer segments.
Commercial & Performance Accountability: Establish, track and optimize core marketing KPIs, including CAC, CPA, customer engagement, and revenue contribution, to directly support the business’s financial targets.
Cross Functional Collaboration: Partner closely with the Product, Design and Commercial teams to ensure that marketing initiatives integrate with the latest product roadmap, pricing strategies and real-time customer insights.
Functional Leadership & Capability Building: Build, mentor, and lead a high-performing regional marketing team that fosters a data-driven, agile and continuous improvement culture.
Professional Experience
13+ years of total experience, including 5+ years in marketing leadership roles within high-growth B2C digital, telecom, or technology businesses.
Proven track record in building scalable consumer brands and driving user acquisition across full-funnel channels
Hands-on experience in launching new consumer propositions and driving rapid user growth through performance, social, and content-led innovative consumer campaigns
Expertise in MENA markets, with the ability to localize marketing and creative strategy to regional insights.
Experience managing external agencies, media partners, and creative production across multiple markets.
Experience operating in zero-to-one or scale-up environments with marketing budget ownership and strong commercial acumen strongly preferred
Previously worked in a matrix environment and comfortable operating in fast paced organizations
Preferred Experience
Prior experience in a digital-first telecommunications operator or subscription-based consumer business
Previous experience in multicultural or regional leadership roles across markets is highly desirable
Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
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Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.