Summary
Commercial Bank of Dubai is seeking a Manager to develop card products and customer value propositions for affluent and super-affluent segments. The role covers market research, competitor benchmarking, pricing, card benefits, digital onboarding and product delivery from concept to launch. The manager will prepare business cases, coordinate with internal teams and partners, monitor performance, and support sales and distribution with training and go-to-market plans. Applicants should have a bachelor’s degree in Business, Finance or a related field and 5–7 years of credit card product development experience, preferably with a UAE-based bank.
The posting
As published on cbd.ae. Pulled from the employer's site and shown as they wrote it.
Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features and services.
CBD has been recognized as the number one bank in the UAE on the Forbes list of The World’s Best Banks 2022.
As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers and delivering service that really goes the extra mile.
Job Purpose:
To build best-in-class customer value propositions with a focus on affluent and super affluent customer segments. Ability to analyze value proposition economics and determine the right loyalty currencies including working with partners to build redemption capabilities.
Principal Accountabilities:
Product Strategy & Development
Conduct market research and competitor benchmarking to identify product gaps and opportunities.
Drive product development by hands-on ownership from card art, collaterals and marketing assets, pricing, system functionality to digital onboarding
Understanding of network (scheme) value propositions and ability to amplify the benefits in alignment with the target customer segment
Collaborate with cross-functional teams (Marketing, Risk, Compliance, Operations, Technology) to ensure seamless product delivery
Project Management
Lead product development initiatives from concept to launch, ensuring timely execution and budget adherence.
Prepare business cases, product papers, and approval documentation for internal governance forums.
Customer-Centric Innovation
Integrate customer feedback and usage analytics to refine product features and improve user experience.
Champion digital-first product enhancements aligned with the bank’s transformation agenda.
Regulatory & Risk Alignment
Ensure all products comply with UAE Central Bank regulations and internal risk frameworks.
Liaise with Legal and Compliance to manage product-related risks and documentation.
Performance Monitoring
Track product performance metrics (e.g., uptake, profitability, NPS) and recommend optimization strategies.
Support sales and distribution teams with product training and go-to-market strategies.
Education and Experience
Bachelor’s degree in Business, Finance, or related field (MBA preferred).
Minimum 5–7 years in credit card product development, preferably within a UAE-based bank.
Credit card value propositions and its components
Project management, stakeholder engagement, analytical thinking, and commercial acumen.