Sales Supervisor – Equipment Sales (Scuba Diving Products)

Overview

Shamal Holding is a diversified investment firm that cultivates the extraordinary. Born in Dubai, we curate a unique portfolio of extraordinary investments, experiences and assets to generate meaningful outcomes. The investments we make are strategically chosen and thoughtfully nurtured, mirroring Dubai’s ambition, spirit and energy. As a global investor, asset owner and developer we utilise our resources, know-how and connections, to deliver long-term value, wherever we operate.

This role comes under our Deep Dive Dubai Umbrella and as a Sales Supervisor it will be responsible for overseeing and developing sales performance across multiple channels—including B2B resellers, online platforms, and the Deep Dive Dubai (DDD) retail store. The role ensures optimal product supply, inventory control, and customer experience while maintaining strong vendor and reseller relationships. The Sales Supervisor supports both in-store and digital sales growth, manages team performance, and ensures alignment with the company’s financial and operational objectives.

Responsibilities

B2B Management

• Maintain and strengthen relationships with vendors and resellers to support consistent product availability and performance.
• Establish and manage pricing strategies, ensuring competitiveness and profitability.
• Maintain accurate inventory records, reorder points, and stock levels.
• Develop and maintain comprehensive product knowledge to support internal training and external communication.
• Oversee reseller partnerships, controlling costs, improving margins, and achieving budgeted sales targets.

B2C Management

• Lead in-store sales operations to ensure exceptional customer service and brand consistency.
• Maintain direct relationships with customers to enhance satisfaction and loyalty.
• Supervise and mentor retail staff, ensuring proper product knowledge, sales techniques, and operational tools are in place.
• Achieve revenue, profit, and cost-control objectives through effective daily store management.
• Monitor and maintain appropriate product displays, stock rotation, and promotional campaigns.

E-Commerce Support

• Provide secondary support for online sales operations, including coordination with the Webstore Maintenance Supervisor.
• Contribute to digital marketing and sales initiatives, ensuring online listings, stock levels, and fulfillment accuracy.
• Monitor and report e-commerce performance metrics, identifying opportunities for growth and improvement.
• Ensure consistent integration between in-store and online inventory and customer experience.

Key Performance Indicators (KPIs)

• Achieve and exceed sales and budget targets across B2B, B2C, and online channels.
• Maintain accurate and efficient inventory tracking, rotation, and reporting.
• Support store excellence through staff training, display quality, and operational efficiency.
• Contribute to webstore functionality and e-commerce

Additional Notes

• The Sales Supervisor will be asked to support operations as a Diving Instructor or assist in other roles depending on business needs.

Qualifications

Preferred Educational Qualifications And Professional Certifications

• Bachelor’s degree in Business, Marketing, or related field (preferred).

Experience

• Minimum 3 years’ experience in retail or sales management, preferably in consumer goods or diving-related industries.

• Proven ability to meet or exceed sales targets.

• Strong organizational, communication, and analytical skills.

• Experience with POS systems, inventory software, and e-commerce platforms.

• Customer-focused mindset with leadership and mentoring ability.

For more information about Shamal, please visit our LinkedIn page: https://www.linkedin.com/company/shamalholding/ Note: Due to a high influx of profiles, only shortlisted candidates will be contacted