Senior Marketing Executive – Social Media

Senior Marketing Executive – Social Media Role

Overview We are looking for an experienced and highly skilled Senior Marketing Executive (Social Media) to lead the planning, execution, and optimisation of our social media activities. The successful candidate will have at least eight years of solid marketing experience, with a strong focus on social media management, content strategy, campaign execution, community engagement, and performance analysis.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with the organisation’s marketing and business objectives.
• Manage the organisation’s social media channels, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Create and manage detailed social media content calendars.
• Plan and execute integrated organic and paid social media campaigns.
• Lead content development across static posts, carousels, Stories, Reels, short-form videos, and other digital formats.
• Write, review, and edit clear, engaging, and brand-aligned social media copy.
• Brief and coordinate with creative agencies, designers, photographers, videographers, editors, and content creators.
• Ensure all content follows the brand’s visual identity, tone of voice, and communication guidelines.
• Manage community engagement and ensure timely, professional responses across social media channels.
• Identify opportunities to increase audience growth, engagement, reach, and conversion.
• Monitor social media trends, platform updates, emerging formats, and competitor activity.
• Track campaign performance and prepare regular reports with clear insights and recommendations.
• Use data to optimise content, publishing schedules, targeting, and paid-media performance.
• Manage social media budgets and support paid advertising campaigns.
• Support live event coverage, including real-time content creation, publishing, and community engagement.
• Manage approvals, deadlines, deliverables, and relationships with internal and external stakeholders.
• Identify and manage reputational risks, sensitive comments, and potential social media issues.
• Maintain organised records of content, approvals, campaign assets, reports, and performance data.

Required Experience

• A minimum of eight years of professional experience in marketing, with significant experience in social media management.
• Proven experience developing and executing social media strategies for established brands, organisations, events, or agencies.
• Demonstrated experience managing multiple social media platforms and complex content calendars.
• Strong experience producing and managing short-form video content, particularly Reels and TikTok.
• Solid understanding of paid social media campaigns, audience targeting, campaign optimisation, and performance reporting.
• Experience coordinating creative agencies, production teams, influencers, and internal stakeholders.
• Experience working in a fast-paced environment and managing multiple campaigns simultaneously.
• Experience in events, lifestyle, wellness, culture, tourism, hospitality, or entertainment would be an advantage.
• Experience within the UAE or GCC market is strongly preferred.

Required Skills

• Social media strategy and channel management
• Content strategy and content-calendar development
• Campaign planning and execution
• Copywriting, editing, and storytelling
• Community management
• Paid social media campaign management
• Audience targeting and campaign optimisation
• Social media analytics and performance reporting
• Influencer and content-creator coordination
• Creative briefing and agency management
• Brand management and quality control
• Project and stakeholder management
• Budget and timeline management
• Social listening and reputation management
• Strong presentation and communication skills
• Excellent attention to detail
• Ability to work under pressure and meet tight deadlines

Technical Knowledge

The candidate should have strong working knowledge of:

• Meta Business Suite and Ads Manager
• TikTok Business and Ads Manager
• LinkedIn Campaign Manager
• YouTube Studio
• Social media scheduling and management platforms
• Social listening and reporting tools
• Google Analytics
• Microsoft Office, particularly PowerPoint and Excel
• Content-management and project-management platforms
• Basic design and video-editing tools, such as Canva and CapCut

Qualifications

• Bachelor’s degree in marketing, Communications, Media, Business, or a related field.
• Relevant professional certifications in digital marketing, social media, analytics, or paid media would be an advantage.
• Excellent written and spoken English is required.
• Arabic-language capability would be a strong advantage.