Summary
Henkel is hiring a Trade Marketing Specialist in Dubai. The role develops channel and market plans, including modern trade activities, planograms, promotions, merchandising standards, and key-account activations. It also analyzes shopper and field data, supports product launches, and manages trade budgets and channel KPIs in coordination with Sales and distributors. The posting does not specify qualifications or experience requirements.
The posting
As published on henkel.com. Pulled from the employer's site and shown as they wrote it.
What you´ll do Develop and execute trade marketing plans by channel and market, aligned with brand and category priorities. Build and implement modern trade plans covering planograms, category management, in-store visibility, promotions, and key-account activations. Translate brand strategies into effective channel-specific POS materials, merchandising standards, assortment, pricing, and promotional activities. Define shopper profiles by channel and category and use insights to improve assortment, messaging, pack formats, price points, and in-store triggers. Establish and manage field data collection covering distribution, shelf visibility, pricing, promotions, out-of-stocks, competitor activity, and share of shelf. Analyze sell-in, sell-out, stock, and field data to identify performance gaps and develop clear action plans with Sales and distributors. Lead trade execution of new product launches, ensuring strong listings, distribution, visibility, and sales-force enablement across channels. Manage trade marketing budgets and track key channel KPIs, including distribution, sell-out growth, stock cover, promotional effectiveness, and ROI.