Summary
Bidfood Middle East is seeking a Brand Manager in Dubai to develop and execute brand strategy, annual plans, campaigns and trade marketing activities. The role focuses on hot beverages and Illy, adapting global brand guidelines to regional market needs while identifying opportunities and supporting sales teams. Responsibilities include analyzing sales and market data, forecasting performance, reporting on KPIs and targets, and providing product and brand training. Applicants need a relevant bachelor’s degree, at least five years of food and beverage category, procurement or marketing experience, four years of managerial experience primarily in coffee, three years in the UAE market, and a valid UAE driving license with willingness to travel across the Emirates.
The posting
As published on bidfoodme.com. Pulled from the employer's site and shown as they wrote it.
The Brand Manager is responsible for developing and executing the brand strategy, ensuring consistent brand positioning, driving sales growth, and enhancing market presence. This role serves as the main liaison between Bidfood and the brand ensuring alignment with global brand guidelines while adapting strategies to the regional market.
Core Task & Responsibilities:
Develop and implement annual brand plans, campaigns and trade marketing activities.
Formulate and implement strategic plans for the hot beverages, identifying market opportunities and setting objectives to drive growth.
Localize global brand strategies to suit market dynamics while maintaining brand integrity.
Analyze market and sales data to optimize portfolios performance
Work closely with the sales teams to create presentations and sales incentives.
Provide training and support on Illy product knowledge, brand story and customer experience.
Forecast and track brand performance, reporting monthly on KPI’s and growth targets.
- Track and analyze the brand performance using data-driven insights to make informed adjustments to strategies.
Qualifications & Experience:
Educational & Professional Requirements
Bachelor’s degree in business, Marketing, Administration, Hospitality Management, or a related field.
Min 5 years of experience in category management, procurement, or marketing within the food and beverage industry.
Min 4 years of solid managerial experience, primarily in coffee.
Minimum of 3 years of experience in the UAE market.
Valid UAE driving license with a willingness to travel across the Emirates.